Swim Against The Tide

In this engaging conversation, Adam Miller, founder of Rolled, shares his entrepreneurial journey from his early experiences in startups to launching his unique brand of Aussie sushi in the UK. 

He discusses the challenges and opportunities in the competitive food and beverage market, the innovative concept of Aussie-style sushi, and the importance of building a strong team.

Adam reflects on his motivations, the gaps he identified in the market, and his vision for Rolled as a beloved sushi brand in the UK and great help from his big brother.

He shares insights on engaging customers, building community, and his ambitious growth plans, including the need for investment and the impact of his work.

The conversation finally touches on the dynamics of working with family and the shared vision for the future.

The SATT Team :) 

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What is Swim Against The Tide?

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.

The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.

If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.