In this episode of Ecommerce Uncovered, Matt Lady and Lianna Patch, Founder of Punchline Copy and copywriting expert, discuss how she uses her comedy and writing skills to increase monthly revenue for e-commerce brands. She dives into how to do copywriting for your own brand using humor and why larger brands are scared to do so. Lainna explains the importance of copy, brand personality, types of humor and the ones to use for your brand. All that plus how to keep your copywriting process going after the first initial published piece, adding humor in underrated places and how to write copy for product launches and product pages.
Show Notes
In this episode of Ecommerce Uncovered, Matt Lady and Lianna Patch, Founder of Punchline Copy and copywriting expert, discuss how she uses her comedy and writing skills to increase monthly revenue for e-commerce brands. She dives into how to do copywriting for your own brand using humor and why larger brands are scared to do so. Lainna explains the importance of copy, brand personality, types of humor and the ones to use for your brand. All that plus how to keep your copywriting process going after the first initial published piece, adding humor in underrated places and how to write copy for product launches and product pages.
๐ Huge thanks to our sponsor SheerID.
Go to www.sheerid.com/shopify to start your free trial TODAY!
๐Check out our other podcast Brand Builders
Watch or listen to it here!
๐ Apple: https://podcasts.apple.com/us/podcast/brand-builders/id1645148049
๐ข Spotify: https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=1b3c1bdf6db54383
๐น Youtube: https://www.youtube.com/watch?v=TSRyZKlg-H4&list=PL0nuPpEjLmztfGK-QM0Ugjl_CT32zvooA
CONNECT WITH MATT
๐ Website: https://mattladydigital.com/
๐ฆ Twitter: https://twitter.com/mattlady
๐ธ Instagram: https://www.instagram.com/mrmattlady/
๐๏ธ LinkedIn: https://www.linkedin.com/in/mattlady/
๐ต TikTok: https://www.tiktok.com/@mrmattlady
CONNECT WITH LIANNA PATCH
๐ Website: https://punchlinecopy.com/
๐ฆTwitter: https://twitter.com/punchlinecopy
๐ธ Instagram: https://www.instagram.com/punchlinecopy/
๐๏ธ LinkedIn: https://www.linkedin.com/in/liannapatch
๐ Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast...
๐ข Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKIโฆ
Thanks for watching!
What is eCommerce Uncovered?
Matt hosts enthusiastic guest operators to provide accessible actionable and relatable advice to bootstrapped founders & operators in the $0-25M range eCommerce & DTC. Learn how to grow your brand profitably across all areas: customer acquisition, financial management, product launches, customer retention, operations and more with expert guests who are actively in the trenches, not resting on their wins from years ago.