The Story of Scale

Entrepreneurship is the fastest path to personal growth.

In Episode 2 of Story of Scale, Harris opens up about the journey that shaped him as a founder — long before Story Conference or Astoria ever existed.

You’ll hear:
  • How a $25 magic show at age 11 turned into six figures at 15
  • What it was like to make a million dollars by 21 — and go bankrupt by 22
  • The identity trap of chasing status, perception, and approval
  • Why no one would hire him to do the work he actually wanted to do
  • The painful tension between creativity and commerce
  • The risk behind buying Story Conference
  • How Astoria was born out of chaos and consolidation
  • Why personal brand eventually becomes a bottleneck
  • The deeper lesson: leveraging story for sustainable scale
This episode sets the foundation for everything that follows in the season. Because before we talk about systems, hiring, pricing, or leverage, we have to talk about identity. Scale requires an evolution of self, and if you don’t consciously choose that evolution, it will choose you.

Creators and Guests

Host
Chad Cannon
Business Growth Strategist, Revenue Architect, & Scaling Expert
Host
Harris III
Founder + CEO of Istoria, #1 Bestselling Author, Award-Winning Illusionist, Top-Rated Speaker & Serial Entrepreneur

What is The Story of Scale?

Most business owners hit a ceiling and have no idea why.

The Story of Scale is a conversation between Harris III, a creative entrepreneur who has built businesses across entertainment, events, and coaching, and Chad Cannon, a business growth strategist who has helped companies scale from seven figures into the mid-eight figures. They've been friends for almost 20 years. One is driven by story. The other by numbers. That tension is the whole point.

This isn't for Fortune 500 executives. It's for the founder stuck between $300K and $10M who knows they're capable of more but can't figure out what's in the way. Expect honest conversations, practical frameworks, and stories that make you realize you're not alone.

New episodes every other week.

A production of Istoria Studio. Visit istoria.com/scale for more.