Ditching Hourly | Dr. J.J. Peterson - Finding the Balance Between Badass and Softie

Professor-in-residence at StoryBrand and host of the new podcast Badass Softie, Dr. J.J. Peterson, joined me on Ditching Hourly to discuss how to strike a balance between authority and empathy.

And be sure to stick around to the end to hear J.J.'s take on AI's impact on professional services and how to avoid creating ‘louder garbage’ :-)

Chapters

(00:00) - Introduction and Guest Welcome
(00:17) - JJ Peterson's Current Ventures
(01:11) - The Concept of 'Badass Softie'
(03:26) - StoryBrand Framework Explained
(06:20) - Empathy and Authority in Leadership
(08:42) - Balancing Empathy and Authority in Coaching
(12:38) - Personal Experiences and Coaching Styles
(16:05) - Communicating Empathy and Authority Effectively
(24:44) - Engaging Your Audience with Empathy and Authority
(28:06) - Controlling the Narrative in Marketing
(29:07) - Embracing Your Authentic Self as a Guide
(31:41) - Overcoming Imposter Syndrome
(40:52) - The Importance of Niching Down
(47:35) - Leveraging AI in Professional Services
(51:39) - Conclusion and Final Thoughts

Links

J.J.'s website » https://www.drjjpeterson.com/
J.J.'s podcast » https://www.badasssoftie.com/

Creators and Guests

Host

Jonathan Stark

The Ditching Hourly Guy • For freelancers, consultants, and other experts who want to make more and work less w/o hiring

Guest

J.J. Peterson

Most companies struggle to talk about what they do. At StoryBrand we've created a story framework to help people clarify their message so their business grows

What is Ditching Hourly?

For solo professionals who want to make more and work less without hiring.