On Good Authority: Publishing the Book that Will Build Your Business

Best-selling author and therapist Dr. Allen Berger is a wonder to behold. Not only is he nearly 45 years sober (though he looks no older than 45) and one of the more articulate dudes out there but he's written many of the classic books about recovery, including 12 Stupid Things That Mess Up Recovery, 12 Smart Things to Do When Booze and Drugs Are Gone and 12 Hidden Rewards of Making Amends. He also has made a series of audio recordings that analyze Bill Wilson's 1956 letter on emotional sobriety and videos while maintaining a very full private practice. But a million times more impressive than any of this is the guy's manner and way of articulating the nuances of addiction and recovery while opening up about the 60+ truances he had in school, shooting barbituates while in the navy and how losing his dad at an early age still causes him to choke up today. In this episode, we discuss the way he practices therapy (in particular his use of the shuttle technique), why procrastination is always about perfectionism and the ways he still doesn't support himself during his fourth decade of sobriety, among many other topics.

Show Notes

Best-selling author and therapist Dr. Allen Berger is a wonder to behold. Not only is he nearly 45 years sober (though he looks no older than 45) and one of the more articulate dudes out there but he's written many of the classic books about recovery, including 12 Stupid Things That Mess Up Recovery, 12 Smart Things to Do When Booze and Drugs Are Gone and 12 Hidden Rewards of Making Amends. He also has made a series of audio recordings that analyze Bill Wilson's 1956 letter on emotional sobriety and videos while maintaining a very full private practice. But a million times more impressive than any of this is the guy's manner and way of articulating the nuances of addiction and recovery while opening up about the 60+ truances he had in school, shooting barbituates while in the navy and how losing his dad at an early age still causes him to choke up today. In this episode, we discuss the way he practices therapy (in particular his use of the shuttle technique), why procrastination is always about perfectionism and the ways he still doesn't support himself during his fourth decade of sobriety, among many other topics.

What is On Good Authority: Publishing the Book that Will Build Your Business?

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second.

In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more.

Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.