What does it really take to build an authentic social media presence as a real estate agent? And how can you stand out without trying to be perfect or looking like every other agent online?
In this episode of the #GetSocialSmart Academy Spotlight Series, Katie Lance sits down with Krista Simonson, CEO of The Simonson Team with RE/MAX Professionals in the South Denver area, to talk about building community, embracing authentic marketing, and why "done is better than perfect" is one of the most powerful lessons in social media.
Krista joined the #GetSocialSmart Academy in 2020 and shares how six years of learning, taking action, and showing up consistently have helped her simplify social media, embrace her personality, and build meaningful relationships.
At 57, Krista has even been called an influencer in her community β without trying to be someone she's not!
In this conversation, we discuss:
- Why authentic social media marketing matters more than ever for real estate agents
- How the "done is better than perfect" mindset helps overcome overthinking
- Why personalized content stands out more than canned marketing
- How to build relationships through Facebook groups, Instagram, and community engagement
- Why you don't have to be a technology expert to succeed with social media
- How small, consistent actions can create meaningful results
- Why taking online relationships offline is essential in real estate
- How the #GetSocialSmart Academy helps agents learn practical social media strategies at their own pace
One of my favorite takeaways from Krista is that you don't need to wait until everything is perfect to show up online. Your personality, experience, and relationships are what make you different!
Whether you're a brand-new real estate agent or you've been in the business for 20+ years, this conversation is a great reminder that it's never too late to learn, grow, and build a social media presence that feels like YOU.
Join the #GetSocialSmart Academy!
Want to simplify social media, learn what's working, and connect with a supportive community of real estate professionals?
Learn more and join us: https://katielance.com/academy
CONNECT WITH KRISTA:
https://www.instagram.com/thesimonsonteam/
https://www.facebook.com/simonson.team
CONNECT WITH KATIE:
Website: https://katielance.com
Academy: https://katielance.com/academy
Instagram: https://www.instagram.com/katielance/
Facebook: https://www.facebook.com/katielance
YouTube: https://www.youtube.com/@KatieLance
LinkedIn: https://www.linkedin.com/in/katielance/
TikTok: https://www.tiktok.com/@katie_lance
ADDITIONAL RESOURCES:
π #GetSocialSmart Academy
https://www.katielance.com/academy
π
FREE Content Grid
https://www.katielance.com/contentgrid
π€ Book Katie to Speak
https://www.katielance.com/speaking
π§ Email Newsletter Masterclass
https://www.katielance.com/offers/xN9YdWZx/checkout
VIDEOS TO WATCH NEXT:
π Write Your Email Newsletter BEFORE Using AI! (Real Estate Marketing Tip) https://youtu.be/3IhauCOYfT8
π Low Reel Views Donβt Mean It Flopped | Focus on the Right Audience: https://www.youtube.com/watch?v=zIw6p8GuEJA
π Stop Chasing Leads - Start Attracting Business: https://www.youtube.com/watch?v=YsUtRzRXFe0&t=6s
00:00 Welcome and Introductions
00:33 How Krista Found the Academy
01:59 Member Benefits and Community
02:55 Authentic Marketing Over Canned Content
06:10 Aha Moment Done Beats Perfect
07:51 Advice for New Members
09:01 Where to Connect with Krista
09:48 Wrap Up and Join the Academy
Subscribe for more real estate social media tips, video marketing strategies, and inspiring conversations with agents who are building their businesses through authentic relationships!
#getsocialsmart #realestatemarketing #socialmediatips