Creative Business Mindset™

In today’s episode, we’re talking about the not so sexy side of business that will keep you in business.  A conversation most creative entrepreneurs avoid—but NEED to knwo. Yep, we’re talking money, profitability, and the messy side of business finance. And if the numbers make your head spin, you are in good company.

To walk us through it all, I’m joined by Natalia Zacharin, founder of Zacharin Consulting, where she helps small business owners increase profitability, reduce taxes, and scale smarter using simple financial strategies.

We unpack why so many small businesses—especially in creative industries like home staging—struggle with cash flow and what it really means to run a profitable business.

Here’s what we covered:
✅ Why your bank balance is not your profit
✅ What numbers you need to track—and how to simplify it
✅ The truth about pricing your services for profit
✅ The power of a Fractional CFO (and why you don’t need to be a big business to get the benefits)
✅ How to know when you can afford to hire someone
✅ The difference between LLC vs S-Corp from a tax and cash flow perspective
✅ How to build a sellable business from day one (even if you're just starting out)

Whether you're just launching or scaling up, this episode will help you move from “I’m winging it” to “I’ve got this.”
Because here’s the thing: Creative doesn’t have to mean chaotic.
You can still love the work and run your business like a CEO.

So if you’ve been hiding from your numbers, this episode is your wake-up call. And the best part? We break it all down in plain English—no accounting degree required.
  • small business profitability
  • how to manage cash flow
  • bookkeeping tips for creatives
  • how to price your services
  • home staging business advice
  • creative entrepreneur finance
  • QuickBooks for small business
  • when to switch from LLC to S-Corp
  • understanding your numbers
  • fractional CFO services

What is Creative Business Mindset™ ?

Welcome to the Creative Business Mindset podcast, where creativity meets business strategy, and passion turns into profit! Hosted by Joké Durojaiye, a busy mom of three and serial entrepreneur, the podcast delves into the raw realities of building a business and navigating life.

I help creative entrepreneurs make money doing what they love—without working around the clock or losing themselves in the process. If you're ready to stop winging it and start building a business that supports your life, not the other way around, you're in the right place.

Welcome to Creative Business Mindset. Where creativity meets business strategy and passion turns into profit. I'm Joké Durojaiye: mom of three, serial entrepreneur, and someone who's lived the real, messy middle of building a business. This podcast goes beyond the highlight reel and gets into the honest truths, the fear, fatigue, freedom, and fulfillment that come with growing something real.

We’re not chasing overnight success here. We're building sustainable, purpose-driven businesses that actually work for your life. Whether you’re a home stager, designer, or multi-passionate creative, expect clear strategies, candid stories, and practical tools to help you attract high-value clients, earn consistent income, and grow without burnout.

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Disclaimer: Creative Business Network™ does not guarantee specific results and is not responsible for any losses from using the information provided. The content reflects the experiences and insights of the host and guests and is not intended as financial, tax, legal, or professional advice. Listeners should conduct their research and consult qualified professionals as needed.