Outsmart the Hustle


Episode Description: Discover five actionable strategies to make your business stand out without relying on ads. Learn how to create "invisible moments" that transform your client experience and build a truly distinctive brand in your market.

Key Topics Covered:
  • The concept of "invisible moments" in the client journey and how to leverage them
  • Creating personalized video responses to inquiries for memorable first impressions
  • Developing a signature framework to package your services uniquely
  • Specializing in under-served client pain points for market differentiation
  • Building "visibility anchors" through consistent, distinctive content
Resources Mentioned:
Connect With Us:
Join our free FB Group and/or Join our paid course community.

Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth.

#BusinessStrategy #MarketDifferentiation #EntrepreneurTips #ClientExperience #BrandStrategy

What is Outsmart the Hustle?

Does your creative business struggle to bring in the right clientele and financial leverage, leaving you feeling stuck and frustrated? The Outsmart the Hustle podcast will show you how to turn hard work into smart work! I'm your host, Hannah McGinty, helping you focus on the high-impact moves that drive your business forward without the endless grind. Whether you've been running your business for 20 years or 20 minutes, I'm here to bring you clear, practical strategies from industry experts and successful entrepreneurs who know how to create a sustainable business. I've been running my creative video production business since 2019, where I primarily work in the wedding and event space. And since 2021, my business has continued to hit six figures in revenue. Now imagine that for yourself. What would it help you achieve in life if that meant your passion could turn into a consistent paycheck? Tune in each Tuesday for fresh insights, tools, and ideas to help you streamline, scale, and find freedom in your work—so you can build the business and life you truly want to live.