Attributed - A podcast by Dreamdata

B2B buyers don’t start with Google anymore.
They start in the feed.

LinkedIn. Podcasts. Creators. Comments. DMs.
Discovery happens before intent.
Before clicks.
Before forms.

In this session, Daniel Murray breaks down how modern B2B buyers actually discover brands in 2026.
Why trust is built in public.
Why consistency beats campaigns.
And why most funnels don’t reflect reality.

We’ll talk about what this means for content, ads, and messaging.
What earns attention in the feed.
What gets ignored.
And how paid and organic need to work together.

Less theory.
More real-world patterns.
And clear ideas B2B marketers can apply immediately.


Follow Daniel Murray on LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/


Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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Creators and Guests

Host
Steffen Hedebrandt
Steffen Hedebrandt is the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform that enables B2B marketing teams to optimize and automate their marketing efforts with confidence. Steffen has become a household name in revenue marketing circles, combining a growth mindset with a deep, data-driven approach to scaling marketing orgs. A seasoned marketing leader known for his non-nonsense results-oriented approach, Steffen has a proven track record of scaling companies and building high-performing teams at Upwork and Airtame. With hands-on experience in tackling the challenges of rapid growth, he understands what it takes to drive success in today’s fast-paced marketing environment.
Guest
Daniel Murray
Founder - The Marketing Millennials | Founder @ Authority - Turn attention into authority on LinkedIn | Former D1 Athlete

What is Attributed - A podcast by Dreamdata?

Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing challenges.