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Hey everybody, welcome to Poduty and the News for

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Tuesday, March 10th, 2026. I have Ashe Woodward joining me

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from the Spooky Scholars Podcast. We've got 6 great stories about live

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podcasting coming your way. We're talking about attention economy,

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behind bars podcasting, crossed wires, and art

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educators save the world. Ashe, do you know what time it

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is? I do. It's Mario time. What time is it? What time is

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it? Oh, oh, it's time for Poduty and the News. Poduty and the News, the

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only live news podcast about podcasting

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from the state.

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Poduty

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and the News.

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Poduty and the News, the

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only live news

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Ashe Woodward, welcome to the show. Howdy. Thanks for having

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me. You did mention Eeets a Mario Day. It's March

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10th, M-A-R-1-0, Mario, March 10th.

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And we were just talking, it's about 8 PM when we're recording here.

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I didn't hear a single person tell me today that it was Mario Day. No,

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I saw nothing. I was, you know, on social media way too much all day.

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I didn't see anything. Sometimes trends are so in your face, like the

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McDonald's CEO eating a cheeseburger. And then sometimes you

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don't hear anything, like Mario Day was a huge thing the last couple of years,

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but I guess Mario's already faded from pop culture.

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Whoa. Well, that was fast. After 40 years. Yeah, right.

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I don't think so. Well, Ashe, I know you do a radio show.

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You do The Spooky Scholars podcast. You're an author.

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You're so well qualified to talk about the stories that we're going to talk about

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today. And also, this is your second appearance on the show, so

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we're really excited to have you back. I'm excited to be back. Thank you so

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much for having me and putting up with me again. I can't wait to talk

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about this stuff. That's my favorite part of the day. But tell us

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a little about the Spooky Scholars and a little bit about the radio show that

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you host. Oh, sure. I'm in Spooky Scholars. It's my

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podcast about scholarship in horror. So

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we look at things like everything through a

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queer lens or feminine gaze and male gaze and all of these

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things that maybe you don't think of when you're just watching like a cheesy horror

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movie. We dive deeper and we show you things that maybe you didn't think

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of before that actually matter and connect to society.

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And then Horror Helpline is the radio show where I— it's

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a call-in show, so I have people call in with their problems So everything

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from like boyfriend blues to like school issues

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or just dealing with life. And then I match them with a horror movie

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that maybe helps them out, maybe shows them that it's

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not so bad actually, or maybe has the same theme and connection there.

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And that's going to be turning into a podcast real soon

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too. So you'll have that as well. Oh, that's incredible. And

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the best way if people want to connect with you, find you, we do have

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the crew page. You're already inducted into Poduty and the Crew, so all your

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links are already on there. But for the show notes, anywhere particular you'd like to

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send people? I mean, I mean, like I said, I'm on

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social media a lot. You can find me there, probably see that I'm online. So

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it's @spooky.scholars. You'll find me around.

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Look for the green light and send a message. Yep.

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Awesome. Are you ready for our first story? Totally.

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We're going to talk about the growth of podcasting. We're going

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to Insider Radio, Inside Radio, and podcasting is

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winning the battle for attention and the data is starting to make that

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crystal clear. According to new research from Edison and MRI

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Simmons, podcast listening is not just growing, it

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is replacing other media habits. Almost 40% of

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listeners say podcasts are replacing time spent scrolling social

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media. More than a third say they are listening instead of

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watching TV or streaming music. And get this,

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adults are now spending an average of over 100

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minutes a day with podcasts, which is more than TikTok, Facebook,

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or Instagram. And for advertisers, that kind of focused attention

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is gold. It also shows why brands are shifting

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more ad dollars towards podcasts, because when people choose podcasts,

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they're choosing deeper engagement. I don't think anything about

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this article is a big surprise. We've seen this

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growth pattern happen over the last, certainly last 10 years. We

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were talking on the last show, really when Serial rolled on the

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scene with Sarah Koenig and her episodic

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series really just captured people's attention. And that was a big

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growth spurt for podcasting. So, and then COVID came and that was

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another growth spurt for podcasting. So The trend has certainly been

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upward for the last 10 years. The trend is trending.

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I mean, I think, but because we're now seeing it change,

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right? There's kind of this, there's been a turn where,

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well, I guess it depends what kind of podcast you have, but

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there is that change to get more polished. There is that change to get more,

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again, advertising dollars on it and all of that. But I still think that there's

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also people coming to podcasting because it feels old school.

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It feels like people can just kind of say what they want. It's still

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the place for people to just have people and interview and do those deep

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dives like I do. So yeah, I think there's

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maybe we'll see even more separation. Maybe that's what it's going to show us, like

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different kinds of podcasts that people are focusing on.

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I don't know. We've also seen an expansion

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of the definition of a podcast too. I think that may play into some of

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this too, where We used to say 10 years ago, if it wasn't an

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MP3 file distributed by an RSS feed to a podcast

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aggregator, was it really a podcast? Get out of here, right? Get out

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of here. But now, you know, we now accept video

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as podcasts. We accept just YouTube shows as a form of

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podcasting. And, you know, really just anything that you're creating now

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could technically be a podcast. So does that

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expansion of that definition increase what we are

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considering for consumption? Maybe, but I do think that

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independent media has certainly been on a trending trend, as you had

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mentioned, for the last 10 years. I did my podcast for a long time with

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no video. I was like, no way. I'm just going to do, like I was

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saying, I'm like team old school podcasting. I don't need

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video, but then you go, ah, but you get

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so much more engagement. You get so many more

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views, you can be in so many more different places. Like it's much more ready.

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Like, of course you can have a video-less podcast, a

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faceless podcast on YouTube, but that doesn't get as much engagement. So you

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kind of get pushed into it, but luckily there are a lot of

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platforms and there's a lot of help out there to do that now. So that's

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made it easier too. I think that's part of it. I'm here to ride this

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wave to wherever podcasting is taking us. I've also

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veered from 2015 Jeff, who was adamant about that definition of

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a podcast. I will now accept video podcasts. I'll accept

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really anything that's independent created. If you're going to do something with passion

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into it and you want to call it a podcast, that's okay. I'm going to

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be there to support you. I'm going to be there because you're creating something special

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and putting out into the world. I don't have to get hung up on the

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definition. So maybe my hours are over 103

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minutes per day because I'm including almost everything I'm watching now as a

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podcast.

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Well, let's go to story number 2. I did a story about

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this podcast, Ear Hustle. They actually came to Pittsburgh,

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uh, maybe a year ago, and they did another show.

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This show actually started in prison. It's pretty impressive story. One

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of the most powerful examples of podcasting's impact happened inside a

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prison. The award-winning podcast Ear Hustle recently

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recorded a live episode at the Central California Women's Facility.

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The show actually started inside prison years ago, created

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to tell stories about life behind bars. For the incarcerated women who

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attended the recording, it meant more than entertainment. It meant a

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connection and hope. Some said it reminded them they were still being thought

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about on the outside. It's a powerful reminder that podcasting

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is not just about downloads or ad revenue. Sometimes it's about giving

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people a voice and creating moments that matter.

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This one, like I mentioned, is they went on tour. I know they did a

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stop in Pittsburgh, and part of the stops that they must be doing on their

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tours, they're actually going back, you know, talking to some

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of the inmates, places where they may have been incarcerated. But they're having

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these shows, they're having these tough conversations, they're having

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conversations with people who mentioned they may not have had so

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much hope, they may have felt neglected from the outside, or does anybody even know

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what's happening 'cause they may even know what they're doing. And that kind

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of connection, that outside connection, can really boost morale,

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can really help people just feel human again, to feel

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part of society, feel connected to the outside world.

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Yeah. And I mean, this kind of also connects to what we're saying about,

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you know, the power of podcasting too, because without

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podcasting, this is the kind of group or like

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niche kind of group of, um,

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inmates that have these kinds of stories, people on the inside, and

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then maybe people on the outside dealing with their trauma. Like,

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those are the kind of people that don't get attention. So podcasting is

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the perfect way that at least we can shine a light on some of these

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stories as well. Yeah. Whether you're inside or outside

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that system, you have stories, you have experiences, you

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have things that maybe you can't talk to with other people. They just

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don't understand. What the life or the transition was like.

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And this podcast could be that bridge to, you know, maybe give some

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balance back to the two different worlds, whether you're, you know,

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incarcerated or now free. That, you know, there's things

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that you know that you just can't talk about with your brothers and sisters and

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mom and dad. They don't— they just won't get it. But these stories are going

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to have those roots, are going to have that connection, and it could, it could

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give some peace, some clarity to you as well. Mm-hmm.

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And the very good thing about this podcast in particular is they're doing very

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well. They're a very popular podcast. I think people really

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get that, you know, these are just good stories as well.

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Um, and they also, I will say they have a beautiful website. I think the

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guy that is part of developing this, he's the artist, but there's

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beautiful art all over the website and it's really, it's, it's really cool. You should

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check it out. Well, let's go to We're sticking in

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California. This time we're about making policy and

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housing too. So this next story is a great reminder that live podcasting

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does not have to be about entertainment alone. It can also make big,

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complicated issues feel personal and real. In a live

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conversation with Assemblymember Buffy Wicks, housing policy

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was not presented like a dry press conference. It became a human

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story about security, affordability, family, and the future

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of entire communities. She talked about grow—

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she talked about growing up in a mobile home, how housing shaped her life,

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and why California's shortage of homes touches everything

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from education to healthcare to climate goals.

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This is the power of live conversation done well.

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It turns policy into something that people can actually connect with,

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follow, and care about. The

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housing in this country is one of the most talked about things

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that I, I talk about with anybody under the age of 40.

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There's not a path forward for a lot of young people to even

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think about purchasing a house at these prices with the, the

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value of the dollar. It's a very tough— and that's,

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that's a half the population under 40 trying to find

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homes, trying to buy home ownership. Trying to get

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that fastest— the fastest path to building wealth is to

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start buying your own home, having that property, having that

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ownership. And there's a big chunk of people for the last

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15 years who haven't been able to do that. So having events like

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this, bringing a podcast, bringing the Assemblywoman Buffy

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Wicks to the stage to talk about some of these issues,

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can help, you know, maybe unfreeze that market a little

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bit and make housing a little bit more affordable. Yeah. And I

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think this is such a great strategy as well, because like you're saying, that group

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that has kind of been shut out of homeownership,

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they're disgruntled. They're like, you know, why is

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minimum wage where it is? Like, this is impossible. So, you know,

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I think somebody very smart in their media team is thinking,

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yeah, if she just comes out here and gives a press conference, that's going to

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feel very top down, right? Like just another person talking down to us

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about housing or making empty promises. So I think using the

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podcast format or conversation format in that way.

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Just, it makes it a story. What a novel, I didn't mean to use a

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pun, but what a novel idea to give it a story and an actual human

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story behind it that people will listen to and not feel talked at,

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I think is the power of this one. Yeah, most of the

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press conferences or speeches you hear

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directed at the younger generation is, hey, stop buying

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coffee. And work harder. We worked harder when we were kids and we

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could buy houses. But having a

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conversation and opening that dialogue with the public, you're going to hear

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the other side as well. You're going to be able to take questions. You're going

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to be able to hear feedback like, hey, I've been saving and

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I'm just nowhere close to even having what a bank will consider

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a down payment. I'm not keeping up with the, the rising price

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of housing. What can we do about this?

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Yeah, exactly. And just for the record, the same is happening in Canada.

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So we're the same. Global.

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And so I— now it's a little silly, we're going to go from talking

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about incarceration, talking about housing prices, to me

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not being able to find out what the price of a ticket was, uh, for

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a podcast. This website drove me crazy. I'm excited

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about the event. I love that there's all these podcasts together, and I'll I'll go

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through my one complaint about this whole thing. And the

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CrossWires is building something huge in the live podcasting space.

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The festival is adding more headline acts, expanding to

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4 days, and leaning into a mix of comedy, true

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crime, politics, and fan events that could attract a wide

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audience. On paper, this looks like a big win for live

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podcasting. They brought in 25,000 people last year. And they

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are going even bigger in 2026. But this is the thing that

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drove me crazy: this great programming is only half the battle.

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If the ticket, ticket buying experience is full of

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friction, you're making it harder for fans to support you. In live

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podcasting, every extra click, every confusing step, and every

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moment of hesitation can cost you a sale. And I feel like I need to

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explain what's happening here. All I wanted to do was find out what the

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average ticket price was so that I could say, hey, these are tickets are

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starting at $20. You can go to an arena, watch a live

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podcast, and it's going to cost you $20, $25. That's what I

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wanted to do. But because Ticketmaster is their—

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I think Ticket— I think it was Ticketmaster is their ticketing agent. They're trying

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to capture everybody's information before you get to the

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ticketing site. So every time you click on one of these shows

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to watch them or to get their tickets or find out the ticket price, You

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have to enter your name, you have to enter your email, you have to enter

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your cell phone. Then only after you do that can you

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go into the Ticketmaster site. Then you can start to select your

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tickets, but it's only for one of the shows. So it is unbelievably

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complicated for me. I did— maybe I just couldn't figure it out, but

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having to do all that just to find a ticket price was like 10

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extra steps, and that just infuriated me, and I wanted to talk

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about that. I'm sure you're not alone. I mean, that's annoying, and we have

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enough of that all day. If we want to go to a fun event, event,

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I don't want it to be work, right? That sounds arduous.

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Yeah. And every single one, you heard your name again.

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No, thank you. No, you definitely got to streamline that user experience,

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especially for something like this. Like, this is the kind of event that's really cool.

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And like, you and I are going to think this is awesome. But I think

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for a lot of people, this would be something new. They're like, we're going to

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go see a live podcast. I've never done that before. So they take a chance

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and click on the website. And then it kind of lets them down. It's like,

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oh, okay, we'll just give up because it probably wouldn't have been good anyway, right?

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Like, so you're going to lose those people that might be like newcomers that could

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be joining in and making the event even bigger. Yeah, I have to fully

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identify myself just to browse. That would— yeah, no, I'd be

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out too. I feel you. That's

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old Jeffers turning 50 this year, and I'm angry about giving up my

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email. Well, let's

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keep it moving right along. That's— and I am very impressed. It's a great

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lineup. It looks like a great festival. I wish I was in the area to

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go to that. Uh, if you do and you love any of these

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podcasts, go support them for, you know, do the extra steps to find the

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tickets. But next year, I hope they streamline that process where,

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you know, I can just get a ticket, I can just see the pricing. Um,

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what can we do about Ticketmaster? I mean, oh man,

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hopefully their, their grip is slipping. I've heard

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some, uh, yeah, some things that may be changing in the Ticketmaster ecosystem.

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Yeah, they might be getting called out, which would be good.

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And let's go to one of the coolest slides I've ever put on this show.

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When podcasting meets the arts from KPBS. Here's

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a story that reminds us podcasting does not always have to chase big crowds

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or big-ticket prices. The Art Educators Save the World

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podcast recently recorded a live episode at the Comic-Con

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Museum in San Diego. For just $5, and you didn't

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have to give up your email, phone number, and full name.

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Audiences could watch a conversation between Emmy-winning writers

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Joshua Pruitt and Scott Peterson about membership,

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creativity, and the role education plays in building a career in the

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arts. Events like this are small, intentional, and community-driven.

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They show how podcasts can support the arts, connect generations

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of creators, and create spaces where learning and

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storytelling come together on stage.

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The thumbnail for this website was like my favorite thing in the whole

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story. And to hear what they put together, what

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they're doing and what they're building, it just inspires you and gives

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you hope for the future. Yeah, we need some hope for the future.

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Yeah, we'll take some of that. I mean, I love the aspect of this just

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being real people. I mean, all of these are real people, but

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like it's specifically designed to be like a mentorship and like give

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some leadership. It's doing so many things, right? But I think,

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you know, charging $5 again is that grassroots kind of feeling of

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podcasting. I think it's the, that's also tapping into like

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real people giving mentorship to kids and not just letting them go

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and do like digital platform learning, you know, get out, go see a show,

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actually hear from real people, authors, come on, you know,

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support books, support

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words. I'm a big fan of words, words and words. Yeah.

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But the, the caption, exploring the mysteries of what can happen in a classroom

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when teachers and students inspire each other, was

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a truly joyful surprise. That was a quote right on the page by Peggy

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Pfeiffer. Peggy Pfeiffer. So right on the home page, uh, just

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a really cool, like, superhero type, uh,

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imagery. You have this event where you're going to the Comic-Con

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Museum, which I didn't even know there was a Comic-Con Museum. Yeah, that's And

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for $5, you're hanging out with this podcast. You're hearing the

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stories. You're hearing about the future. You're hearing about educating

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the young minds in different ways. And it's just a fun,

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great way to spend a night for $5 and get them into

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podcasting. Yeah.

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And speaking of podcasting, we're going to our

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last story. It always goes so fast, but Not

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every podcast needs words. And this one I like to file sometimes

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live streams or live shows under

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topics where I didn't really expect to see a podcast, a genre I

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didn't expect to see a podcast. And this is our final story today, a

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reminder that not every podcast needs a microphone conversation.

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The Alpha Rhythm Drum and Bass podcast is celebrating how many?

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400 episodes with a live show built entirely around

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music mixes. Every week the show releases new tracks and

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live streams, DJ-style performances that introduce

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listeners to new electronic and drum and bass

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artists. It's a great example of how podcasting can go beyond

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talk shows and interviews. Sometimes the content is the music

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itself and the live experience becomes more like a concert

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than a podcast recording. And the DJ just spins music

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for, you know, an hour, hour and a half. And informing

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00:21:50,710 --> 00:21:54,310
you about the tracks, telling you a little backstory, when it came out, when the

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album— who released the album. So you're getting a little— there is some words

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happening throughout the show, a little bit of dialogue. All right,

351
00:22:01,390 --> 00:22:03,790
go words again. Good word.

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00:22:05,870 --> 00:22:09,070
No, I love this too. This is like— it's a way to also

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expand our mind on what a podcast is, but also just

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like diversify the space, right? Like, I don't know, it's

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funny because when I think about my radio show, You know,

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it's me. I'm just like a talk show. It's just me talking.

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Sorry, guys. But then after me, it's people doing music. So

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it's kind of like mimicking, of course, that radio space music,

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obviously. But it's mimicking that in a way that it's

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still within. You can also switch over to a talk podcast,

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00:22:39,060 --> 00:22:42,900
right? Like, it's like, I don't know, that's just very cool. Yeah.

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If you look closely to the thing that I liked, I love, you know,

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as a kid, sitting in my room at night doing homework, listening to the

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radio, you know, you could hear what the DJ told you, you could hear maybe

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what the caller said when they called in. But if you look at over to

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the right, the Super Chat that's going on, you don't

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00:23:01,400 --> 00:23:05,240
get this with radio, which is a— I love that he's— he is basically producing

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a radio show, calling it a podcast. But the

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interaction with the community, the interaction where you're able to

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leave a comment— I'm in Pittsburgh and somebody in Canada I could

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interact with, and we both like the same types of music, but we're having

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this shared experience while listening, was just a new

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way to take a live podcasting, a live radio show, I thought, to

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a whole nother level. And the fact that he's doing 4— he's done

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400 of these, that's pretty impressive. It's very

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impressive. I only have— I mean, I feel like I've been doing Spooky Scholars forever,

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and it's only at like— I'm just over 100. That's so impressive.

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And something like this, it's Such a beautiful idea. Like you said, the community

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involvement in this, just another way to get people engaged. It's just,

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it's so cool. I'm all about this. Plus it's like drum and bass, which I

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love. So this is great. You're not gonna, you

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00:23:55,610 --> 00:23:59,250
don't get that on the radio. That's not on the radio. So that's awesome. No,

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you'd have to subscribe to XM or something. Exactly. And then listen to

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a lot more ads than I think this guy would do, right? Yeah.

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00:24:06,610 --> 00:24:10,300
YouTube is free. We can watch the live stream. Get the comments, connect with

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00:24:10,300 --> 00:24:14,100
people, use your words to connect with people all around the world.

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Uh, Asia, this has been so much fun. Again,

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episode number 2 for you in the books. You're officially a

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two-timer in the Poduty Crew Hall of Fame.

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00:24:26,100 --> 00:24:29,940
Uh, one last time, anything you'd like to talk about, plug, promote, I

391
00:24:29,940 --> 00:24:33,380
turn the floor over to you. The floor is

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yours. The floor is mine. Well, I mean, I don't need to

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00:24:36,820 --> 00:24:40,420
promo anything right now. Well, maybe I'll just shout out my

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00:24:40,800 --> 00:24:43,960
greatest contribution. It's called Darkest Margins, and it's all about

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00:24:43,960 --> 00:24:47,640
liminality in horror. So you should check that out from 1428

396
00:24:47,640 --> 00:24:51,040
Publishing. Really proud of my essay in there. It's all about the Flatliners

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universe. But beyond that, I don't know,

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this, this show today kind of just inspires me to tell more people, like, go

399
00:24:58,560 --> 00:25:02,040
get a podcast. Like, it's so fun. It's

400
00:25:02,040 --> 00:25:05,880
easy. Anyone can do it. You might just find your creativity in such a

401
00:25:05,880 --> 00:25:09,200
special way. Then you can do— come back here and learn how to do live

402
00:25:09,200 --> 00:25:12,330
events once you've got it down. But go get a podcast if you don't have

403
00:25:12,330 --> 00:25:15,850
a podcast. Go out and get one. Like

404
00:25:15,850 --> 00:25:16,490
adoption.

405
00:25:20,250 --> 00:25:23,930
I saw a really cool video today. It was a pet adoption event

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where the humans sit around in like a

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00:25:27,970 --> 00:25:31,730
giant circle and then they release one animal at

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00:25:31,730 --> 00:25:35,530
a time and the animal will go around and then choose

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00:25:35,610 --> 00:25:39,270
their person. It was super cool. Like, you want to see an old

410
00:25:39,270 --> 00:25:42,870
man tear up a little bit? Yeah, yeah.

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Like, this little pit bull runs in and this guy, like, gets the biggest

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00:25:47,070 --> 00:25:49,990
hug he's given the pit bull. And it was, like, the craziest experience.

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00:25:50,550 --> 00:25:54,390
And, uh, there was, like, 50 people there trying to adopt animals. So

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00:25:54,390 --> 00:25:58,030
it was nice to see that many people would take a chance on letting the

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pet find them and choose them. And it was just, just a super cool

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00:26:01,830 --> 00:26:05,520
event. So Just like that pet chose that human as

417
00:26:05,520 --> 00:26:09,080
his human, go out and choose your podcast. Whatever you're passionate about,

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00:26:09,320 --> 00:26:13,040
talk about it, and then think about doing it live. That's all I

419
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have for Poduty and the News for Eat Some Oreo Day.

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00:26:17,400 --> 00:26:18,520
Oh, it's time for Poduty

421
00:26:24,840 --> 00:26:25,720
and the News.

422
00:26:25,720 --> 00:26:31,590
Poduty

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00:26:31,590 --> 00:26:33,990
and the News,

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00:26:39,910 --> 00:26:42,710
the only live news podcast about

425
00:26:43,030 --> 00:26:44,710
podcasting from the

426
00:26:44,710 --> 00:26:55,070
Stage.

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00:26:55,070 --> 00:26:57,700
Poduty and the News. Poduty and the News. The only live news podcast about

428
00:26:58,020 --> 00:27:00,340
podcasting from the stage.