Drive and Convert

How does one break down optimization into some key principles? In episode #24, Jon started talking through his eight laws of conversion. The first four were:

It's hard to read the label from inside the jar.
People come to your website for only two reasons: to purchase, or to research.
Your goals are aligned with customers, both of you want a conversion.
Competitive research is not data.

Today, Jon and Ryan pick up where they left out and give you Jon's final four laws of conversions.

www.thegood.com

Show Notes

How does one break down optimization into some key principles? In episode #24, Jon started talking through his eight laws of conversion. The first four were:

  1. It's hard to read the label from inside the jar.
  2. People come to your website for only two reasons: to purchase, or to research.
  3. Your goals are aligned with customers, both of you want a conversion.
  4. Competitive research is not data.

Today, Jon and Ryan pick up where they left out and give you Jon's final four laws of conversions.

www.thegood.com

What is Drive and Convert?

In this bi-weekly show, hosts Jon MacDonald (The Good) and Ryan Garrow (Logical Position) share their best advice for helping businesses drive high quality traffic to their site, and making sure that traffic converts from a visitor to a buyer. Subscribe if you want to become and expert in customer acquisition and conversion rate optimization.