Listening to Win: How Dara Treseder Builds Customer-First Brands

My guest this week is Dara Treseder, the Chief Marketing Officer at Autodesk, a leading technology and software company that is transforming how the world is designed and made.

She oversees global marketing, brand, communications, demand generation, e-commerce, and education business teams.

As a veteran CMO, Dara has held key leadership roles, including Global Head of Marketing, Communications, and Membership at Peloton, CMO of Carbon, and CMO of GE Business Innovations and GE Ventures.

Earlier in her career, she led marketing growth efforts at Apple and Goldman Sachs.

She has been recognized by Forbes as the world’s most influential CMO—let me say that again—recognized by Forbes as the world’s most influential CMO. She was also the first Black person to be inducted into the Forbes CMO Hall of Fame.

Beyond her professional achievements, Dara is a champion of public health, women’s issues, and diversity and belonging.

If that wasn’t enough, she also serves on the boards of the Public Health Institute and Robin Hood.

Finally, Dara graduated from Harvard with highest honors and holds an MBA from Stanford University. 

What is The CMO Whisperer?

The CMO Whisperer, hosted by former Forbes writer Steve Olenski, is dedicated to those who keep it real in AND out of the world of marketing. From others in the C-suite to agency leaders to editors of publications to athletes to entertainsers and on and on, this show is for them and about them.