Speaking Your Brand: Public Speaking Tips and Strategies

What’s the difference between an influencer and a thought leader? And what’s the difference between an expert and a thought leader? Which one you choose will determine the kind of content you create and where (what platforms) you should be...

Show Notes

What’s the difference between an influencer and a thought leader? And what’s the difference between an expert and a thought leader?

Which one you choose will determine the kind of content you create and where (what platforms) you should be spending your time and focus.

Most likely, you’re currently in the expert category (which is great!) and perhaps you want to develop into a thought leader.

There’s a lot of overlap between being an expert and a thought leader that you can leverage - AND there’s a critical difference between the two, which you’ll hear in this episode.

In this episode, I talk about the differences between influencers, experts, and thought leaders, including examples, what they do, platforms, monetization streams, and what their content looks like.

I also talk about WHY it can be hard to shift from expert to thought leader.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. 

Links:

Show notes at https://www.speakingyourbrand.com/232. 

Download our FREE workbook on how to position yourself as a thought leader: https://www.speakingyourbrand.com/guide/. 

Get on the interest list for our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 

Schedule a consult call to talk about creating your signature talk and thought leadership platform: https://www.speakingyourbrand.com/contact. 

 

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JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

What is Speaking Your Brand: Public Speaking Tips and Strategies?

It's time to escape the expert trap and become an in-demand speaker and thought leader through compelling and memorable business presentations, keynotes, workshops, and TEDx talks. If you want to level up your public speaking to get more and better, including paid, speaking engagements, you've come to the right place! Thousands of entrepreneurs and leaders have learned from Speaking Your Brand and now you can too through our episodes that will help you with storytelling, audience engagement, building confidence, handling nerves, pitching to speak, getting paid, and more. Hosted by Carol Cox, entrepreneur, speaker, and TV political analyst. This is your place to learn how to persuasively communicate your message to your audience.