Subscribe
Share
Share
Embed
It feels like every company on earth is chasing personalization. According to research firm Forrester, in 2020 89% of digital businesses were investing in personalization, including Coca-Cola, Netflix, Sephora, and USAA.
But what about customers? Are they demanding that brands create more relevant marketing and experiences? The answer is a resounding yes. Research from consulting firm Accenture found that 91% of consumers say they are more likely to shop with brands that provide personalized offers and recommendations.
Why is personalization so appealing? The answer lies in a psychological principle known as the Cocktail Party Effect.
Join us today as we talk about the Cocktail Party Effect, and how we can apply it to guide customer behavior, emotions, memories, and choice.
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible
✅Buy my book, "Choice Hacking"
✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter
✅Take my course, "How to Create Persuasive Experiences"
✅Learn how you can work with Jennifer Clinehens and Choice Hacking
INSTAGRAM/TWITTER/LINKEDIN: @choicehacking
//SOURCES:
Disclaimer: Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)
★ Support this podcast ★
This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science.
If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick.
Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action…
And how you can apply the same insights, even without a Fortune 500 budget.
Expect bite-sized (<15 minutes), story-driven episodes packed with counterintuitive marketing insight and fascinating case studies to help you turn strangers into believers and believers into buyers (who come back again and again).
Whether you're a seasoned CEO, corporate leader, entrepreneur or a solo business owner….
This podcast will change the way you think about marketing and business forever.
“No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” - a happy Choice Hacking listener