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What choices we make about where our boundaries are–or aren't–can have a huge effect on our overall capacity and how much time it takes to actually serve each client. Boundaries can be a really powerful tool when we're talking about streamlining or increasing your operational capacity.
Today we're going to dig into them with my guest, Brittany Berger.
Show Notes
Boundaries are all about setting guidelines for how you work.
From your very first interaction with a client or a prospect, you're giving them hints about how you work or even explicitly setting expectations for how you'll work together.
So if you take four days to respond to their request for information, they might have the impression that you're a little slow. React immediately, and they'll think you're always available.
What choices we make about where our boundaries are–or aren't–can have a huge effect on our overall capacity and how much time it takes to actually serve each client.
Boundaries can be a really powerful tool when we're talking about streamlining or increasing your operational capacity.
Today we're going to dig into them with my guest, Brittany Berger. She's the founder of Work Brighter, which is a digital media company that helps productive unicorns go beyond working smarter to a version of productivity that makes room for “unproductive” things like rest, self-care, and fun.
She started Work Brighter after five years running content marketing in really high-stress startups that prioritized hustle, growth, and scaling over self-care and mental health. Now that she's changed her own mindset, she spends her time helping other high achievers find balance for themselves and advocating for mental health awareness.
Let's just say her boundary game is strong.
From your very first interaction with a client or a prospect, you're giving them hints about how you work or even explicitly setting expectations for how you'll work together.
So if you take four days to respond to their request for information, they might have the impression that you're a little slow. React immediately, and they'll think you're always available.
What choices we make about where our boundaries are–or aren't–can have a huge effect on our overall capacity and how much time it takes to actually serve each client.
Boundaries can be a really powerful tool when we're talking about streamlining or increasing your operational capacity.
Today we're going to dig into them with my guest, Brittany Berger. She's the founder of Work Brighter, which is a digital media company that helps productive unicorns go beyond working smarter to a version of productivity that makes room for “unproductive” things like rest, self-care, and fun.
She started Work Brighter after five years running content marketing in really high-stress startups that prioritized hustle, growth, and scaling over self-care and mental health. Now that she's changed her own mindset, she spends her time helping other high achievers find balance for themselves and advocating for mental health awareness.
Let's just say her boundary game is strong.
Listen to the full episode to hear:
- How Brittany uses boundaries as guardrails for habits and routines that protect her mental and physical health
- How adding a little extra friction around things like email and social media can help reinforce your boundaries and keep you from breaking them yourself
- Why building boundaries to manage your energy rather than pushing through leads to sustainable productivity
- How Brittany has redefined success in a way that respects her health and wellbeing and not just the bottom line
Learn more about Brittany:
- BrittanyBerger.com
- Work Brighter
- @workbrighter on Instagram
- @thatbberg on Twitter
- The Slackification of the Family Home–The Atlantic Magazine
Learn more about Susan:
- Scalespark.co
- Twitter @ScaleSpark
- LinkedIn @thesusanboles
Creators & Guests
What is Beyond Margins?
Can you build a business based on… “calm?” On Beyond Margins, host Susan Boles looks beyond the usual metrics of success to help you build a business where calm is the new KPI. With over 15 years of experience as an entrepreneur, CFO, and COO, Susan shares the business strategies that lead to a business with comfortable margins—financial, emotional, energetic, and scheduling margins. Join her and her guests as they counter the prevailing “wisdom” about business growth, productivity, and success to provide a framework for making choices that align with your values and true goals. Episode by episode, you’ll get a look at the team management, operations, financials, product development, and marketing of a calmer business.