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It's the "Best Practice in Accounting" show, every Thursday to 150 countries and 30,000 accounting practitioners, fintech specialists and influencers in the accountancy, CPA and bookkeeping space.
In today's episode 22, "Best Practice Tips for Vision in Accounting Firms" with special guest Will Farnell, founder of innovative UK accountancy firm Farnell Clark and author of The Digital Firm. https://www.linkedin.com/in/willfarnell
You can also watch this on youtube here: https://youtu.be/xD6sygr4vGo
Key takeaways from this episode include:
➠ the benefits of setting up an accounting firm with no preconceptions to you can start from scratch with a client focused approach
➠ how clarity on vision and purpose can be a key differentiator for accounting practices
➠ the direction and drive that comes from a clear purpose and vision in accountancy firms
➠ initial steps for accounting firms who haven't properly crafted their purpose and vision
➠ what external facilitation and objectivity helps massively to help accounting firms create their vision and values
➠ how complexity and diversity in larger accounting firms can make a united vision harder
➠ why having a firm personality is as important as the personality of key leaders and owners
➠ what leads to confusing branding and positioning for accounting firms with vague visions
➠ the three words that should feature in any accounting practice vision statement
See also Will Farnell's previous interview: "The Power of Purpose and Vision for Accounting Firms" on our Insights in Accounting podcast here: https://bit.ly/3fVxsYZ or on Youtube here: https://youtu.be/FTaTuuWo0jg
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5 great shows in the Accounting Influencers Podcast Network:
❶ Success in Accounting - MONDAYS. Our flagship main show features panels, live interviews and replays of our most popular shows.
❷ Insights in Accounting - TUESDAYS. The best news, analysis, commercial awareness, news under microscope, podcast mentions and recommendations.
❸ Influencers in Accounting - WEDNESDAYS. Deep dive 1-1 interviews with leaders, experts, influencers from around the world.
❹ Best Practice in Accounting - THURSDAYS. Practice development, growth, management, consulting, examples, stories and practical here's what works stuff for accountants, bookkeepers and the fintech/software people who serve them.
❺ UK Matters in Accounting - FRIDAYS. A UK focused show featuring UK related topics, news items, events and interviews.
All on your preferred podcast app, platform or channel. Thanks for subscribing, sharing and listening!
Main show website. For access to every single show with full shownotes: https://accountinginfluencers.com/podcast
For announcements of published shows, tagging guest so you can build your network and offer feedback on the show: https://www.linkedin.com/company/accountinginfluencers
For videos of all podcast interviews and bonus video content: https://bit.ly/AI-youtube
https://www.instagram.com/accinfluencers
https://twitter.com/accinfluencers
https://www.facebook.com/accountinginfluencer
This is the Accounting Answers Podcast, hosted by Rob Brown. Formerly known as the Best Practice in Accounting Podcast, this show asks and answers critical questions of the experts, leaders and influencers who shape the decision-making of accountants, CPAs and finance professionals.
In today's episode 22, "Best Practice Tips for Vision in Accounting Firms" with special guest Will Farnell, founder of innovative UK accountancy firm Farnell Clark and author of The Digital Firm.
You can also watch this on youtube here: https://youtu.be/xD6sygr4vGo
Key takeaways from this episode include:
➠ the benefits of setting up an accounting firm with no preconceptions to you can start from scratch with a client focused approach
➠ how clarity on vision and purpose can be a key differentiator for accounting practices
➠ the direction and drive that comes from a clear purpose and vision in accountancy firms
➠ initial steps for accounting firms who haven't properly crafted their purpose and vision
➠ what external facilitation and objectivity helps massively to help accounting firms create their vision and values
➠ how complexity and diversity in larger accounting firms can make a united vision harder
➠ why having a firm personality is as important as the personality of key leaders and owners
➠ what leads to confusing branding and positioning for accounting firms with vague visions
➠ the three words that should feature in any accounting practice vision statement
See also Will Farnell's previous interview: "The Power of Purpose & Vision for Accounting Firms" on our Insights in Accounting podcast here: https://bit.ly/3fVxsYZ or on Youtube here: https://youtu.be/FTaTuuWo0jg
Tune into more on this daily show for short, sharp episodes that keep you informed of what's happening in the accounting world and the whole ecosystem of consultants, organizations, vendors and advisors who serve them.
To participate in our international virtual speed networking events for the accounting community, book your place at the next gathering. Great for building your personal brand and making valuable industry connections in return for a small donation to charity: https://accountinginfluencers.com/events
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Thanks to our sponsors:
CPA Trendlines. Actionable intelligence for the professional tax, accounting and finance community. Facts and figures, insights and implications, news, trends, tips and research serving more than 500,000 tax, accounting and finance professionals from around the world. go to https://cpatrendlines.com to sign up for free email updates.
If you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore.
https://www.linkedin.com/in/therobbrown
You can also check out other Accounting Influencers Shows on YouTube:
Mentioned in this episode:
Dead Show / YouTube
This is for episodes in Networks we no longer use
Brought to you by Rightworks, the ACCOUNTING ANSWERS PODCAST is hosted by Rob Brown, co-founder of the Accounting Influencers Roundtable (AIR).
On this weekly show with short, sharp episodes, Rob asks 110 experts and influencers the critical questions shaping the accounting profession. It keeps you informed of what's happening in the accounting world and the whole ecosystem of consultants, organizations, vendors and advisors who serve them.
Go to https://www.rightworks.com for secure, remote access to all your core apps, all in one place. Special deals and discounts for accounting professional and firms, plus a community of high quality content and resources to grow your firm.
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Host Rob Brown is a renowned presenter, facilitator and chair of high-level conferences, panels and events globally for the accounting and fintech profession. He is retained by many professional networks, alliances, associations, practices and vendors to chair their events and provide high-level interview content for their communities. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. https://www.linkedin.com/in/therobbrown/
Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed over 300,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.
https://www.linkedin.com/company/accountinginfluencers
https://bit.ly/AI-youtube