2026 will be about the "why" of travel, and other trends (with Hilton's Jess Petitt)

Hilton's newly released 2026 Trends Report describes 2026 as the year of the "Whycation", projecting travelers will focus more on the reasons behind their desire to hit the road. Hilton's Senior Vice President of Strategy, Insights and Full Service Brands Jess Petitt joins the podcast to talk about that and the many other trends that will define the upcoming year.

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