In a world increasingly powered by AI, human connection remains a powerful differentiator, and that’s especially true in tech marketing. While AI is reshaping the middle of the marketing funnel, the moments that build trust, capture attention, and influence decisions are still deeply human. So how can businesses create meaningful, human-centered experiences that stand out?
In this episode of Straight to Voicemail,
Rachel Elsts Downey hears from
Winona Rajamohan, Product Marketing Manager at
Seel, to explore how businesses can put memorable human experiences at the heart of tech marketing. Winona explains why marketers should focus less on purely technical execution and instead tap into the fundamental human desires that drive trust and connection.
You’ll learn:
- Why the rise of AI makes human connection even more valuable in marketing
- How memorable experiences build trust and deeper customer relationships
- How to balance human connection and technology across the buyer journey
Jump into the conversation:
(
00:00) Rethinking B2B marketing in an AI-driven world
(
01:00) Why AI makes human connection more important
(
02:00) Creating memorable in-person experiences
(
03:00) Where trust is built in the buyer journey
(
05:00) A simple framework for human-centered marketing
Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.
Follow Winona Rajamohan on LinkedIn
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