In this episode, we talk to Tracey Massey, former President of Mars Pet Food and current COO of NielsenIQ, about the power of purpose-driven leadership. Tracey shares her experience in aligning business strategy with a strong sense of purpose, revealing how this approach led to remarkable growth at Mars Pet Food. Now, she discusses her new role at NielsenIQ and explores the rise of conscious consumerism—where consumers prioritize ethical brands and sustainable practices in their purchasing decisions. Discover why purpose matters in today’s marketplace and how businesses can thrive by staying true to their values.
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For transcripts and show notes, please go to: https://www.theconsciouscapitalists.com
This show is presented by Conscious Capitalism, Inc. (https://www.consciouscapitalism.org/) and is produced by Rainbow Creative (https://www.rainbowcreative.co/) with Matthew Jones as Executive Producer, Rithu Jagannath as Lead Producer, and Nathan Wheatley as Editor.
Thank you for your support!
- Timothy & Raj
Time Stamps
00:00 Introduction to Conscious Capitalism
00:52 Meet Tracy Massey: A Leader with Purpose
02:36 The Mars Pet Food Journey: Purpose in Action
06:12 Expanding Horizons: From Pet Food to Veterinary Care
08:34 Transition to Nielsen IQ: Data-Driven Leadership
12:04 Understanding Conscious Consumerism
14:36 The Rise of Conscious Consumerism
15:34 Packaging and Messaging: The Key to Consumer Trust
17:31 The Role of Data in Social Responsibility
20:54 Navigating Political and Consumer Expectations
21:39 Global Consumer Insights
22:34 Conscious Leadership Journey
25:46 Mars Leadership Development Program
30:08 Creating Psychological Safety
33:15 Empowering Women Leaders
40:20 Diversity and Inclusion in the Workplace
40:32 Closing Remarks and Future Events