During this Marketing Gets Real podcast episode, Cari and Dana sat down with Gemma Hood, Founder and CEO of the company culture consultancy Culturehood. The group discussed imposter syndrome and career growth, workplace happiness versus engagement, and maintaining appropriate work/life balance. Some key takeaways include:
- The importance of employee engagement over happiness and how engagement leads to discretionary effort and commitment to the company's mission.
- The role of leadership in cultivating a positive culture and being involved in employee experience initiatives.
- Changing employee expectations around work-life balance, personal growth opportunities, and authentic company culture.
- Strategies for keeping culture and engagement top of mind like running engagement surveys and implementing peer recognition.
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