n this episode of The Negotiation we bring back one of our favourite guests, Bill Tung, Managing Director at Peaks Consulting. As we start to branch out and discuss the broader APAC landscape, we asked Bill about his background in helping Rockport and The Body Shop grow across the APAC region in the 1990s and early 2000s, and diving into his expertise in marketing outdoor apparel and equipment to the Asia Pacific consumers. We also cover topics like the common mistakes brands make doing this, optimizing your organizational structure to thrive in foreign markets, and how to prepare for complaints and returns operating in an overseas market. Enjoy!
What is The Negotiation?
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.
The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.