The FMCG Marketing Daily | Viral vodka brand Au set to | Why StarKist chose to consolidate its | Russian firm 'asks Kremlin to place

The FMCG Marketing Daily — August 18, 2026 In this episode: • Au Vodka's £500m exit to Sazerac is the clearest signal yet that social-media-native spirits brands built on aesthetic identity and influencer culture can command serious acquisition premiums. • StarKist's decision to consolidate its entire marketing operation at Tombras — and reposition itself as a ready-to-eat protein brand — is a textbook agency consolidation play with real strategic stakes for a legacy FMCG brand fighting for relevance. • A Russian logistics firm petitioning the Kremlin to seize control of five Nestlé subsidiaries marks a serious escalation of geopolitical brand risk that every multinational FMCG marketer needs to be tracking. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.