High Stakes Growth

Isaac Mertens is the co-founder and CEO of Flux Footwear, a minimalist shoe brand that focuses on style and performance doing mid-8-figure annual revenue. 


Expect to hear about: 

– Etsy to Ecom: How Isaac scaled a furniture brand to 7 figures on Etsy, and why not owning demand pushed him to start Flux. 

– Financial Discipline: How his accounting background shaped a zero-debt, no-VC business with a focus on contribution margin and cash flow. 

– Amazon Breakout: The playbook behind going from $0 to $10M on Amazon in 2025. 

– Finding Hidden Growth: How niche personas (from Disney-goers to truck drivers) unlocked new Meta scale in a crowded ad landscape.  

– The Mission Behind Flux: Why Isaac cares more about creating genuine value for customers than selling the next trendy item. 


Find Isaac on:
LinkedIn – https://www.linkedin.com/in/isaac-mertens-5b107964/

What is High Stakes Growth?

High Stakes Growth® takes you inside the boldest decisions behind today’s most exciting consumer brands. We bring you candid conversations with the founders and CMOs who built them—unpacking the high-stakes moments, tough calls, and game-changing strategies that made these brands what they are today. No fluff. No surface-level insights. Just real stories from the leaders who made it happen. Hosted by Forest Bronzan and Leah Lloyd, they bring a combined four decades of consumer brand expertise to these conversations.