The RevOps Show

Last episode we ran out of time for Key Performance Indicators (KPIs) scenarios. Today we’re back to finish the conversation and tackle what we didn’t get the chance to cover in Episode 2. Will Doug and Jess get through everything in time? Let’s give them a shot!

Show Notes

Last episode we ran out of time for Key Performance Indicators (KPIs) scenarios. Today we’re back to finish the conversation and tackle what we didn’t get the chance to cover in Episode 2. Will Doug and Jess get through everything in time? Let’s give them a shot!
 
  • Scenario 1: We've got a newly hired marketing manager at an organization that has really never done demand gen marketing. There's no baseline data and we're working from a blank slate. The CEO wants the marketing manager to put KPIs together. Where do you start? 
  • Scenario 2: We consistently putout content on our blog, monthly newsletters, and premium content. Our sales team uses our content for outreach. We're not clear whether or not the content is effective. What KPIs can we use to track the effectiveness of all the content we're creating? 
  • Scenario 3: We have an experienced sales team who hits their number, meaning they hit their closed revenue goal. We have internal goals to grow the business by 10x. What KPIs can we put in place for the sales organization to help drive that? 
  • Scenario 4: We have recently had a drop in customer retention. What KPIs can we put in place to help understand what's causing the retention issue?

If you're liking the show, please make sure to subscribe and share it with your friends and/or coworkers. Follow us on Twitter: @dougdavidoff, @jesscardenas & @demandcreator to receive updates on when new episodes publish or to get other great insights. You can also watch the video version of the show on our page. Thanks for watching and remember you can't solve your upstream problems, downstream.

Creators and Guests

Host
Doug Davidoff
Doug is the Founder & CEO of Imagine. For more than 20 years, Doug has been advising small and mid-market companies that are committed to serious growth who want to hear the truth about achieving it. Doug’s worked, firsthand, with more than 1,500 companies (and seen their financial statements), so he knows the difference between what works, and what sounds good and doesn’t work.
Host
Jess Cardenas
As Imagine's Chief of Staff, Jess is responsible for enhancing the efficiency and effectiveness of Imagine's sales development programs and aligning these programs with marketing. Jess strives to continually develop and improve processes that enhance growth for her clients' businesses.
Producer
Hannah Munoz
Hannah is Imagine’s Community Manager. On the daily she works to expand the Imagine Platform both externally with client acquisition and internally with new hires.

What is The RevOps Show?

What is Revenue Operations? Revenue Operations (or more commonly referred to as RevOps) started off as a hot trend, but now every growth focused company needs RevOps in order to be successful. But what does that entail?

The RevOps Show is here to help you navigate! Go on an adventure every week with Doug and Jess as they work through common questions, scenarios, and issues companies are facing today to find solutions that will make an impact so you aren't solving your upstream problems downstream.