Is account-based marketing right for your company?
With this highly-targeted strategy, you can convert more high-value accounts—and waste less time, money, and energy on prospects that aren’t ideal.
Carol Eversen, partner and CMO at Chief Outsiders, is here to share her expertise on account-based marketing.
Carol is a high-impact marketing leader who defines and executes strategies for companies navigating transformation and seeking to grow.
In this episode, she’ll break down how you can use account-based marketing to secure new customers and create new markets for growth.
She’ll also discuss:
- Why sales and marketing alignment is crucial
- The benefits of account-based marketing in 2023
- How companies can decide which ABM program is the right fit
- Strategies to measure ABM results
- And more