OFFBounds Retail

Recorded at NRF APAC in Singapore, Paula Macaggi sits down with Alex Lawson, Head of Strategy & Media at The Warehouse Group, one of the largest retailers in New Zealand, operating more than 160 stores across brands including The Warehouse, Noel Leeming, and Warehouse Stationery. Alex shares how the company built its retail media business from the ground up in a market where stores remain central to shopping behavior, offering a unique perspective on how retail media evolves beyond the supermarket playbook.

The conversation explores the realities of launching a retail media network in a smaller, highly distinctive market, balancing in-store and digital experiences, educating internal teams and brand partners, and creating value for both endemic and non-endemic advertisers. Alex also shares lessons learned from building the business, discusses why physical stores remain powerful media channels, and offers his perspective on the future of retail media, first-party data, AI, and agentic commerce. It's a thoughtful look at innovation, experimentation, and what happens when retailers start thinking like media companies.

Creators and Guests

Host
Paula Macaggi
Informing Commerce Leaders | Founder of OFFBounds - #1 Podcast for Commerce Leaders | Speaker | Reta Awards Judge | Top Retail Expert 2024
Editor
Bicho de Goiaba Podcasts
A Brazilian podcast producer. Main clients: Coca-Cola, PepsiCo, Grant Thornton, SKF and Alelo.

What is OFFBounds Retail?

OFFBounds is where the world’s retail and commerce leaders go beyond headlines to talk about the decisions, strategies, and ideas shaping the future of the industry.

Every week, Paula Macaggi sits down in person with executives from leading brands, retailers, and technology companies for candid conversations about leadership, innovation, growth, and the realities behind building modern commerce businesses.

More than a traditional interview show, OFFBounds explores the human side of leadership: the risks taken, the lessons learned, the moments of reinvention, and the perspectives that rarely make it into press releases or conference stages.

Recorded in person with premium audio and video production, OFFBounds brings global commerce executives together in conversations designed to inform, challenge, and inspire the next generation of industry leaders.