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Like great pilots, good leaders create the conditions for success by following a plan, trusting the crew and knowing where - and when - to land safely. When Adrian joined Patrón Tequila 8 years ago as Vice President of Digital Marketing, he had no clue how high or low the journey would go. In this candid conversation, Daryl gets Adrian to open up about the factors driving the tequila brand's rapid ascension and practical lessons for leaders in turbulent times. What does a brave career look like? When is the right time to walk away?
Good advice is often like fruitcake - we’ve all been given some but do we want it? Join us as we challenge seemingly good theories that lead to bad decisions in business, faith and family. We are Adrian Parker and Daryl Calfee, 40-year-old marketers fueled by a passion for humble, honest storytelling and recipients of master’s degrees in really dumb ideas. Luckily, we’ve worked with and for really amazing brands – Foot Locker, Nike, Moore & Giles Leather, Patrón Tequila, Kate Spade – while learning to embrace unconventional lessons. Normal ain’t working.
We’ll expose our scars and share stories on tough topics like making (and losing) money, juggling work and family, handling racial injustice, raising future adults and confronting Christianity’s hard questions. You’ll journey with us as we lead our teams, our businesses and ourselves by design, not default.