2X eCommerce Podcast | SE8 EP09: Your Super Life: How Kristel Built one of the world's biggest DTC plant-based nutrition brands w/ Kristel de Groot

On today’s episode, Kunle is joined by Kristel de Groot, Co-Founder & CMO of Your Super, a plant-based brand

Kristel and Michael, her partner in life and business, met as young athletes, playing tennis. With their vibrant energy and youth, they were able to get scholarships and travel to play. However, this changed when Michael was diagnosed with cancer at the age of 24. With her knowledge in nutrition and inspired by a movie, Kristel went on to learn more about plants and how they can help our bodies fight off the cancer gene and reduce the risk of having one.

Knowing only a little about eCommerce and the market, Kristel and Michael joined a summit in Ireland and were able to get the attention of an investor who would usually invest in tech brands but became interested in their products. With an upcoming book, Kristel aims to share how we can change our lives by eating superfoods and integrating them into our lifestyles.

It’s an inspiring episode as you’d hear Kunle and Kristel talk more about their journey starting Your Super, product sourcing, Kristel’s new and upcoming book, supporting women, and getting into D2C and retail.

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SPONSORS:

This episode is brought to you by:

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

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Tidio

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Creators & Guests

Host

Kunle Campbell

Host of the 2X eCommerce Podcast and Co-Founder at OCTILLION

Guest

Kristel de Groot

What is 2X eCommerce Podcast?

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.

Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.

2X your eCommerce growth with insights from Kunle and handpicked experts.