Content, Briefly

In this episode of Content, Briefly, Jimmy Daly sits down with Adam McQueen, Senior Manager of Content and Community at Klue. Adam shares his journey from journalism to leading content at Klue, a platform that supports product marketers with competitive intelligence. They discuss how Klue’s community strategy focuses on building deep relationships with customer champions rather than broad forums.

Adam also explains the importance of diversifying content channels—combining SEO, newsletters, podcasts, and video—to stay resilient amid changing algorithms. They dive into how AI and large language models are reshaping content creation, distribution, and measurement, and share practical insights on adopting AI tools while balancing build vs. buy decisions. This episode offers valuable perspectives for content marketers adapting to a rapidly evolving landscape.

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/
Follow Adam on LinkedIn: https://www.linkedin.com/in/adam-mcqueen-🔎-032a5b10b/
Klue: https://klue.com/
The Compete Network: https://thecompetenetwork.com/

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Stay Tuned:

► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco

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Creators and Guests

Host
Jimmy Daly
Co-founder/CEO at Superpath

What is Content, Briefly?

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more.

This podcast is presented by Superpath, the internet's best content marketing community.