In this episode, I sit down with April Dunford who is a globally recognized expert in positioning and author of the best seller book on positioning, Obviously Awesome: How to nail positioning so your customers get it, buy it and love it. I ask her the questions founders always ask me like: how should you position if you are a multi-product company? Do you position at a company level or a product level? When should you create a new category? How do you position if you are in a transition?
To inspire technology entrepreneurs in Europe with stories and practical strategies from other successful entrepreneurs.
If you are a CEO, founder, or work in sales or marketing, and your company is based in Europe or is looking to expand into Europe, then this podcast is for you.