Marketing News Canada

On this episode of Marketing Jam, Darian Kovacs talks to James Gregson, Senior Global Manager of the Social Media Team at LEGO.

James discusses with us how being on the forefront of the social media revolution helped give him an early advantage in the industry. We discuss how a company as beloved as LEGO still finds creative ways to market themselves by drawing inspiration from unlikely sources.

You can find and subscribe to Marketing Jam on iTunes, and Stitcher.

Follow Jelly Marketing:

Twitter - http://twitter.com/jellymarketing
Facebook - http://facebook.com/jellymarketing
Instagram - http://instagram.com/jellymarketing
Website - http://jellymarketing.com

Follow Darian Kovacs:

Website - http://jellymarketing.com/darian/
Facebook - http://facebook.com/dariankovacspage/
Instagram - http://instagram.com/dariankovacs/
Twitter - http://twitter.com/dariankovacs

Follow James Gregson:

Twitter - http://twitter.com/jlwgreg
LinkedIn - http://linkedin.com/in/jlwgreg

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Show Notes

On this episode of Marketing Jam, Darian Kovacs talks to James Gregson, Senior Global Manager of the Social Media Team at LEGO. James discusses with us how being on the forefront of the social media revolution helped give him an early advantage in the industry. We discuss how a company as beloved as LEGO still finds creative ways to market themselves by drawing inspiration from unlikely sources. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow James Gregson: Twitter - http://twitter.com/jlwgreg LinkedIn - http://linkedin.com/in/jlwgreg

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

What is Marketing News Canada?

Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.

Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.

Presented by Marketing News Canada www.marketingnewscanada.com