In this episode of Marketing News Canada, content strategist and guest host, Maddie Alvarez sits down with Geoffrey Blanc, General Manager at Cyberimpact, live from SocialNext Toronto 2025. With over 18 years of experience in digital transformation and email marketing, Jeff shares his expert insights on what makes email still one of the most powerful — and misunderstood — tools in a marketer’s toolkit.
From personalization and automation to privacy laws and deliverability, Geoffrey breaks down the essentials for building an effective, compliant, and high-performing email strategy. He offers practical advice for keeping lists clean, respecting consent, and creating campaigns that truly connect with audiences.
Whether you’re refining your CRM strategy or struggling to cut through crowded inboxes, this episode delivers actionable tips on personalization, automation, compliance, and creative best practices, all rooted in Geoffrey’s experience helping Canadian businesses grow through smarter marketing.
What is Marketing News Canada?
Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.
Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.
Presented by Marketing News Canada www.marketingnewscanada.com