How To Be Seen

A masterclass in pivoting, personal branding, and storytelling from Lecrae?

In this episode, we explore how Grammy-winning artist Lecrae made a bold pivot with his podcast The Deep End and what small business owners like you can learn from it. Lecrae’s decision to reset his personal brand publicly offers a powerful case study in intentional evolution, vulnerability, and alignment. If you've been feeling the tension between who you were when you started your business and who you are now, this conversation is for you. We'll unpack why pivoting doesn't mean starting over and how embracing change can actually draw your ideal clients in closer. Get ready to ask yourself: is it time to hit reset?

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This episode is managed and produced by the iMoves Management team.

Creators and Guests

TV
Host
Tahjma VanBuren

What is How To Be Seen?

At the complex intersection of identity, faith, and culture, How To Be Seen explores the universal human drive for recognition through the lenses of behavioral science and biblical theology. Hosted by Tahjma VanBuren, the show investigates the lengths we go to achieve status and the vital psychological distinction between performing for an audience versus being authentically known. Ultimately, it serves as a reference guide for listeners to embrace a sense of worthiness rooted in the truth that they are already fully seen and valued by God.