In the past few years, we've seen a serious decline in the centrality of and views for music videos across the board, even for the biggest pop stars. Journalist Michael Cragg recently chronicled this phenomenon in his piece for The Guardian, "'This is an Art Form— and We're Losing it': Is the Music Video Dying?" and today, he joins DJ Louie to discuss the piece and the general state of the music video in 2024. Is the music video format still vital? Why has viewership declined? What do we lose if we allow music videos to slip away entirely and is there a way to save them?
In the past few years, we've seen a serious decline in the centrality of and views for music videos across the board, even for the biggest pop stars. Journalist Michael Cragg recently chronicled this phenomenon in his piece for The Guardian, "'This is an Art Form— and We're Losing it': Is the Music Video Dying?" and today, he joins DJ Louie to discuss the piece and the general state of the music video in 2024. Is the music video format still vital? Why has viewership declined? What do we lose if we allow music videos to slip away entirely and is there a way to save them?
Louie is a DJ, writer and pop music obsessive who has played in venues across the world and clients that include Vanity Fair Magazine, Zac Posen, The New Yorker, Fendi, Twitter, Louis Vuitton, and The Met.
What is Pop Pantheon?
The podcast where DJ Louie XIV and guests completely overanalyze all your favorite pop stars, then rank them in the official Pop Pantheon.