Sales Transformation

In this episode of The Sales Transformation with Collin Mitchell podcast, Collin talks about podcasting as an excellent prospecting tool. While Collin is usually quick to tell people to start their own podcasts, this time he’s just recommending that you look for shows that your prospect has guested on, listen to it, and look for things that you can use to reach out to them in a meaningful way.

This way, your reach out efforts can stand out, since you already took the time to research the client and are much more equipped to make them relate to you in a human way.

Show Notes

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HIGHLIGHTS

  • Podcasting is a great prospecting tool
  • Look for your prospects on Podchaser and Listennotes
  • Listen for things you can use to reach out in a meaningful way
  • Use the information in a creative way

QUOTES

Collin: "People tend to get a little bit personal on podcasts for whatever reason. They just have a better comfort level or in a lot of cases, they go on a show that just has a great host that really gets them comfortable and is able to dig deep on particular things."

Collin: "Look for things that you learned that you found value in. Take notes of those. Personal things that you may have learned about them. If they talk about business problems, maybe they talked about things that they really do well at as  a company. Anything that you could use to reach out to them in a meaningful way."

Use these websites to search for shows that your prospects have guested in: 

Learn more about Collin in the link below: 

Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

What is Sales Transformation?

Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.

Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.

With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.

So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!