How can you make public relations measurable?
Numbers are a powerful way to demonstrate the value of PR and negotiate for a higher budget…
But is there a way to track PR numbers in the same way you can with digital marketing?
My guest Travis Murdock is the US general manager at Sonus PR, a B2B agency focused on cutting-edge tech.
With 25 years of tech experience in B2B and consumer companies, Travis is on a mission to help entrepreneurs build their brands and tell their stories—and in this episode, he’ll share his expertise with you.