The Metal Guys Talk Business

Episode Summary:

In Episode 3 of Season 4, we speak with Rowan Crozier, CEO of Brandauer, one of the UK’s leading precision stamping specialists, about what it really takes to scale a British manufacturing business in a global market.

Rowan leads a business that exports 85% of its products worldwide, supplying into aerospace, automotive, medical, and emerging sectors like green energy. He also plays a national role in skills development and manufacturing policy.
In this episode, we dig into:
  • What it takes to sell precision UK manufacturing on a global stage
  • How Brandauer stays ahead with automation, apprenticeships, and investment
  • Why UK firms must better understand their identity and value
  • The realities of running a small business with big ambition
  • What Rowan wants government and industry leaders to understand now
Whether you’re leading a small team or trying to grow your export footprint, this episode is full of hard-won lessons and practical insight.

Key Topics:
  • Exporting 85% of production from a Birmingham base
  • How a Tier 2 manufacturer can win Tier 1 work
  • Digital transformation, robotics, and automation in precision stamping
  • Why Brandauer doubled down on marketing, video, and branding
  • The importance of apprenticeships and succession planning
  • Rowan’s national work on skills policy and leadership in manufacturing
  • The balance between being proud of British manufacturing and thinking globally
  • The real cost of standing still
Episode Quote:
"There’s no such thing as small anymore. If you want to grow, you have to act like a global business." – Rowan Crozier

Sponsors:

SteelBuy is a digital marketplace built for the metals industry, helping buyers and sellers connect with speed, transparency, and simplicity.

NERO Pipeline Connections is a trusted UK stockholder of stainless steel valves, fittings, and pipeline products, supporting industries from process to precision.

Comton Group Ltd. is a specialist recruiter for the metal, engineering, and manufacturing sectors, helping businesses hire the right people from shop floor to senior leadership.


About The Metal Guys Talk Business

Hosted by Peter Comerford and Mike Bolton, The Metal Guys Talk Business is a podcast for professionals in the metal, engineering, and manufacturing sectors. Each episode explores the challenges, changes, and big ideas shaping the industry from the shop floor to boardroom.

Connect with the Hosts and Guest(s):

Peter Comerford – Connect on LinkedIn
Mike Bolton – Connect on LinkedIn
Rowan Crozier – Connect on LinkedIn

Creators and Guests

Host
Mike Bolton
Co-founder of Comton Group
Host
Peter Comerford
Co-founder of Comton Group

What is The Metal Guys Talk Business?

Peter Comerford and Mike Bolton are The Metal Guys! Both have worked in the metal sector for almost 20 years, a huge global industry that produces more than a billion tonnes of material annually and affects every industry and walk of life.

Together they run a successful recruitment agency Engineered for Metal and Manufacturing Businesses. Their combined industry know how and position in the sector ideally places them to provide impartial, independent insight into the industry.

Under the moniker of The Metal Guys, the pair have candid conversations, often asking the difficult questions to the decision makers and technical experts that you won't often hear on other podcast.

If you produce, work with with or supply metal, then tune in and join the conversation.