Supercool

Construction has a hidden waste problem, and it starts long before anything reaches the job site.

For centuries, the master builder was the person who translated architectural vision into buildable reality. Today, modern construction is too complex for any one person to play that role. A commercial building can contain hundreds of thousands of components across electrical, mechanical, plumbing, structural, and fire protection systems. No one can see it all.

That turns construction into a zero-sum game. Trades compete for the same walls, ceilings, shafts, and risers. Some win. Some lose. And when those conflicts get discovered during construction instead of design, the result is rework, delays, wasted material, and systems that cost more than they should to build and operate.

In this episode, Josh talks with Frio Iorio, co-founder and CEO of Augmenta, about using AI to bring constructability to the start of design: turning architectural models, engineering requirements, and project constraints into 3D designs that show what can actually be built before construction begins.

The result: less material waste, fewer expensive mistakes, and buildings designed to use less energy for decades.


Show Notes

Guest: Francesco Iorio

Company: Augmenta

Documentary (referenced): Manufactured Landscapes


For more low-carbon innovations now scaling—and the playbooks driving their market adoption—subscribe to the podcast plus our:
* Weekly Newsletter
* Climate Adoption Playbook
* Supercool on Instagram 
* Supercool on LinkedIn

What is Supercool?

Supercool spotlights climate innovations that have moved beyond the lab and into the market.

Hosted by climate-tech founder and author Josh Dorfman, Supercool features CEOs, founders, and operators building businesses that are decarbonizing energy, transportation, food, materials, and buildings. Each episode explores the strategies, execution, and business models behind companies that cut carbon, grow profits, and redefine modern life.