Getting 2 Million Views Overnight: The Viral TikTok Video That Launched A 7-Figure Brand #402

“Use social to build your community, then email and SMS to convert them.” That strategy has worked wonders for Chelsea Branch, Founder of Kōv Essentials. In her first year, she brought in 7 figures barely using paid ads. So how’d she do it? Well, a viral TikTok video before launch didn’t hurt. And since then, she’s built a following of more than 240k. Now she’s leaning into email and SMS to unlock even more growth in year 2. Here's her playbook.

Show Notes

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Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.