Robby: You're listening to the Brand ED Bullet from the Brand ED Podcast.
Four freaky fast Friday wins to get you going for your weekend.
Let's go.
Win number one, something to try.
You sent out that proposal a few days ago, but then you got busy on some other
projects and you forgot to check back in.
Keeping track of leads and proposals and contracts and projects.
Oh my.
If you're a solo preneur, you feel that pain.
Perhaps like me, you've gotten to a point where there's just too
many plates that are spinning.
And you don't even realize that you're dropping the ball.
I want you to take a look at Bigin.
B I G I N it's a play on the word beginning, but it's a new CRM or customer
relationship manager for small businesses.
I want you to think Trello on steroids.
Bigin lets you set up your pipeline steps from leads to sales.
Then you can drag and drop to track where each of your customers and
clients are in the sales process.
Bigin comes packed with some time saving features like built in telephony and email
to keep the sales conversation going.
There's automation, workflows.
So you can reduce the repetitive steps you have to take like follow
up emails and there's a mobile app to keep selling on the go.
I want you to go take it for a spin.
There's a free account.
I'll put a link in the show notes to Bigin.
Now the fuller CRM that goes with that is Zoho CRM actually
use Zoho for my bookkeeping.
But I'll put a link in there so you can see the differences between
began and the fuller Zoho CRM.
I'd love to know from you.
What do you use when you need help managing your customers?
Win number two, something a client recently asked.
Check out last week's episode, episode 1 0 8 for the first part
of this question from a client.
Here's a quick recap.
So a client approached me and asked for help for generating more leads.
As we dug deeper, I helped my client.
See, this is really what was going on.
I want more leads because.
I want more sales and I want more sales because I want more revenue
and I want more revenue because ultimately I want more profit.
Then we did an exercise.
I call Revy R E V.
I.
Here's what that stands for.
R E reverse engineer.
What's already working.
In other words, where are the leads coming from right now?
What's already working.
And then Revy VI volume increase.
What are the one to three ways to turn up the volume on the marketing channel?
That's already we're working.
So you're going to reverse engineer.
What's already working.
And then you're going to ask the question.
How do I just turn the volume up on what's already working.
So rather than add another marketing channel, another
tactic, build another funnel.
Create another lead generator.
Don't do those things to grab more leads.
First reverse engineer what's already working and simply turn the volume up.
Once you've done that to full capacity, then you can look at expanding into
different channels, more tactics, another funnel, or perhaps another lead generator.
What's the biggest challenge for you when it comes to generating
more leads for your business?
Email me back and let me know.
Win number three, something to think about.
It's easy to get caught up in the chase of your dream life.
And that's very motivating.
But I want you to think about this making now a nightmare and
pursuit of your future dream is not a requirement for your business.
I invite you to consider this, make rest a part of your personal brand
business or solo preneur journey.
Not the destination.
So I'm all for working hard, But the harder you work, the more rest is
required to give your best to your business, to your family, to your
friends, to those important relationships.
So don't postpone rest for later on when the dream hits.
Every night as a reminder, we're not invincible and the
world continues on without us.
And it holds together just fine while we're sleeping.
We need rest.
How do you incorporate rest as a part of your solopreneur journey?
I'd love your advice or your tips.
Email me yours.
Win number four, something personal.
A while back, we had to put our sweet dog down.
His name was Cosmo.
And he brought so much love and joy to our family for 12 golden doodle years.
And we would not have the current dog.
We've got a second dog and she is amazing.
She's a golden doodle as well.
Her name is Cali, but we wouldn't have Cali.
If we didn't first have Cosmo.
He's the first family pet we ever had.
And it's because my middle son called a family meeting and said, dad, I know we've
never had a pet, but we need to get a pet.
And so when we put him down, we had a group message that went around, that was
filled with memories and fun pictures.
A few of mine included hiding, go seek I'd play hide, and go seek.
With Cosmo and he'd come find me hiding in the back of the house
and we do that over and over again.
And he have it.
He'd have so much fun doing that.
And we had a deal when I would make peanut butter toast.
He would always smell it.
And he always would get the last bite of toast.
He'd smell me making it before I could even really crack the peanut butter jar.
And there he'd be, cause he knew our agreement.
While the rest of the family would conveniently ignore me
during work in the backyard.
When I was out there working Cosmo would always be out in the backyard by my side.
Every single time.
As I mentioned above don't wait until you make it to enjoy life.
Enjoy these moments, enjoy, hide, and go seek with your dog or with your kids.
Enjoy a great meal together, whether it's a peanut butter toast or something
more extravagant and hang out with each other, be present with each other, Even
if it's in the backyard doing yard work.
Thanks for joining me on this episode of the brand Brand ed bullet.
Good news.
You don't have to scroll through the show notes to find
the links to any of the apps.
apps or other wins.
mentioned in this episode.
Instead, just hop on my email list and you can get these
four wins right in your inbox.
Just go to Robbyf.com/friday.
That's R O B B Y F.com/friday.
I'd also love your help getting this into the hands of more people.
So go and leave a review on apple podcast and then share.
Share this episode with somebody you love.
Feel free to DM.
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Have a great weekend and go and build a life-giving brand.