WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:03.545 Robby: You're listening to the Brand ED Bullet from the Brand ED Podcast. 00:00:03.736 --> 00:00:07.090 Four freaky fast Friday wins to get you going for your weekend. 00:00:07.227 --> 00:00:07.827 Let's go. 00:00:12.715 --> 00:00:14.785 Win number one, something to try. 00:00:15.285 --> 00:00:18.510 You sent out that proposal a few days ago, but then you got busy on some other 00:00:18.510 --> 00:00:20.560 projects and you forgot to check back in. 00:00:20.910 --> 00:00:24.135 Keeping track of leads and proposals and contracts and projects. 00:00:24.160 --> 00:00:24.685 Oh my. 00:00:24.735 --> 00:00:26.735 If you're a solo preneur, you feel that pain. 00:00:27.069 --> 00:00:29.469 Perhaps like me, you've gotten to a point where there's just too 00:00:29.469 --> 00:00:30.544 many plates that are spinning. 00:00:30.969 --> 00:00:33.119 And you don't even realize that you're dropping the ball. 00:00:33.244 --> 00:00:35.935 I want you to take a look at Bigin. 00:00:35.994 --> 00:00:41.019 B I G I N it's a play on the word beginning, but it's a new CRM or customer 00:00:41.019 --> 00:00:43.219 relationship manager for small businesses. 00:00:43.469 --> 00:00:45.844 I want you to think Trello on steroids. 00:00:46.202 --> 00:00:49.627 Bigin lets you set up your pipeline steps from leads to sales. 00:00:49.652 --> 00:00:52.927 Then you can drag and drop to track where each of your customers and 00:00:52.927 --> 00:00:54.627 clients are in the sales process. 00:00:54.919 --> 00:00:59.552 Bigin comes packed with some time saving features like built in telephony and email 00:00:59.552 --> 00:01:01.127 to keep the sales conversation going. 00:01:01.477 --> 00:01:02.777 There's automation, workflows. 00:01:02.777 --> 00:01:05.777 So you can reduce the repetitive steps you have to take like follow 00:01:05.777 --> 00:01:09.327 up emails and there's a mobile app to keep selling on the go. 00:01:09.802 --> 00:01:11.152 I want you to go take it for a spin. 00:01:11.152 --> 00:01:12.127 There's a free account. 00:01:12.127 --> 00:01:13.952 I'll put a link in the show notes to Bigin. 00:01:14.427 --> 00:01:18.577 Now the fuller CRM that goes with that is Zoho CRM actually 00:01:18.577 --> 00:01:20.127 use Zoho for my bookkeeping. 00:01:20.460 --> 00:01:23.085 But I'll put a link in there so you can see the differences between 00:01:23.110 --> 00:01:25.310 began and the fuller Zoho CRM. 00:01:25.610 --> 00:01:26.785 I'd love to know from you. 00:01:26.785 --> 00:01:30.285 What do you use when you need help managing your customers? 00:01:30.702 --> 00:01:33.227 Win number two, something a client recently asked. 00:01:33.994 --> 00:01:37.819 Check out last week's episode, episode 1 0 8 for the first part 00:01:37.819 --> 00:01:39.044 of this question from a client. 00:01:39.069 --> 00:01:40.069 Here's a quick recap. 00:01:40.369 --> 00:01:43.594 So a client approached me and asked for help for generating more leads. 00:01:43.928 --> 00:01:45.703 As we dug deeper, I helped my client. 00:01:45.703 --> 00:01:47.703 See, this is really what was going on. 00:01:48.036 --> 00:01:49.711 I want more leads because. 00:01:50.286 --> 00:01:53.311 I want more sales and I want more sales because I want more revenue 00:01:53.336 --> 00:01:56.586 and I want more revenue because ultimately I want more profit. 00:01:56.986 --> 00:01:58.186 Then we did an exercise. 00:01:58.186 --> 00:02:00.061 I call Revy R E V. 00:02:00.061 --> 00:02:00.336 I. 00:02:00.686 --> 00:02:01.736 Here's what that stands for. 00:02:02.069 --> 00:02:03.844 R E reverse engineer. 00:02:03.894 --> 00:02:04.919 What's already working. 00:02:04.961 --> 00:02:07.586 In other words, where are the leads coming from right now? 00:02:07.586 --> 00:02:09.011 What's already working. 00:02:09.386 --> 00:02:12.486 And then Revy VI volume increase. 00:02:12.511 --> 00:02:16.236 What are the one to three ways to turn up the volume on the marketing channel? 00:02:16.236 --> 00:02:17.361 That's already we're working. 00:02:17.694 --> 00:02:19.269 So you're going to reverse engineer. 00:02:19.269 --> 00:02:20.019 What's already working. 00:02:20.019 --> 00:02:21.169 And then you're going to ask the question. 00:02:21.169 --> 00:02:23.894 How do I just turn the volume up on what's already working. 00:02:24.069 --> 00:02:26.594 So rather than add another marketing channel, another 00:02:26.594 --> 00:02:28.244 tactic, build another funnel. 00:02:28.394 --> 00:02:29.819 Create another lead generator. 00:02:30.153 --> 00:02:31.728 Don't do those things to grab more leads. 00:02:31.728 --> 00:02:35.478 First reverse engineer what's already working and simply turn the volume up. 00:02:35.753 --> 00:02:39.103 Once you've done that to full capacity, then you can look at expanding into 00:02:39.103 --> 00:02:42.928 different channels, more tactics, another funnel, or perhaps another lead generator. 00:02:42.928 --> 00:02:45.128 What's the biggest challenge for you when it comes to generating 00:02:45.128 --> 00:02:46.303 more leads for your business? 00:02:46.353 --> 00:02:47.478 Email me back and let me know. 00:02:47.894 --> 00:02:50.174 Win number three, something to think about. 00:02:50.674 --> 00:02:53.574 It's easy to get caught up in the chase of your dream life. 00:02:53.599 --> 00:02:54.849 And that's very motivating. 00:02:55.324 --> 00:02:58.574 But I want you to think about this making now a nightmare and 00:02:58.574 --> 00:03:01.849 pursuit of your future dream is not a requirement for your business. 00:03:02.183 --> 00:03:05.883 I invite you to consider this, make rest a part of your personal brand 00:03:05.883 --> 00:03:07.658 business or solo preneur journey. 00:03:07.958 --> 00:03:09.108 Not the destination. 00:03:09.658 --> 00:03:13.141 So I'm all for working hard, But the harder you work, the more rest is 00:03:13.141 --> 00:03:16.041 required to give your best to your business, to your family, to your 00:03:16.041 --> 00:03:17.841 friends, to those important relationships. 00:03:18.091 --> 00:03:21.691 So don't postpone rest for later on when the dream hits. 00:03:22.116 --> 00:03:24.916 Every night as a reminder, we're not invincible and the 00:03:24.916 --> 00:03:26.966 world continues on without us. 00:03:27.341 --> 00:03:29.666 And it holds together just fine while we're sleeping. 00:03:29.666 --> 00:03:31.116 We need rest. 00:03:31.449 --> 00:03:34.199 How do you incorporate rest as a part of your solopreneur journey? 00:03:34.449 --> 00:03:36.249 I'd love your advice or your tips. 00:03:36.274 --> 00:03:36.991 Email me yours. 00:03:37.491 --> 00:03:39.199 Win number four, something personal. 00:03:39.699 --> 00:03:42.624 A while back, we had to put our sweet dog down. 00:03:42.624 --> 00:03:43.699 His name was Cosmo. 00:03:44.149 --> 00:03:49.424 And he brought so much love and joy to our family for 12 golden doodle years. 00:03:49.799 --> 00:03:51.699 And we would not have the current dog. 00:03:51.699 --> 00:03:53.624 We've got a second dog and she is amazing. 00:03:53.624 --> 00:03:54.924 She's a golden doodle as well. 00:03:54.991 --> 00:03:56.949 Her name is Cali, but we wouldn't have Cali. 00:03:57.241 --> 00:03:58.649 If we didn't first have Cosmo. 00:03:58.666 --> 00:04:00.616 He's the first family pet we ever had. 00:04:00.816 --> 00:04:04.316 And it's because my middle son called a family meeting and said, dad, I know we've 00:04:04.316 --> 00:04:06.191 never had a pet, but we need to get a pet. 00:04:06.391 --> 00:04:09.716 And so when we put him down, we had a group message that went around, that was 00:04:09.716 --> 00:04:11.766 filled with memories and fun pictures. 00:04:11.766 --> 00:04:15.016 A few of mine included hiding, go seek I'd play hide, and go seek. 00:04:15.366 --> 00:04:17.691 With Cosmo and he'd come find me hiding in the back of the house 00:04:17.691 --> 00:04:19.366 and we do that over and over again. 00:04:19.366 --> 00:04:19.691 And he have it. 00:04:19.916 --> 00:04:21.216 He'd have so much fun doing that. 00:04:21.641 --> 00:04:24.141 And we had a deal when I would make peanut butter toast. 00:04:24.816 --> 00:04:25.866 He would always smell it. 00:04:26.016 --> 00:04:28.216 And he always would get the last bite of toast. 00:04:28.216 --> 00:04:31.366 He'd smell me making it before I could even really crack the peanut butter jar. 00:04:31.541 --> 00:04:33.291 And there he'd be, cause he knew our agreement. 00:04:33.741 --> 00:04:36.091 While the rest of the family would conveniently ignore me 00:04:36.341 --> 00:04:37.941 during work in the backyard. 00:04:37.941 --> 00:04:41.366 When I was out there working Cosmo would always be out in the backyard by my side. 00:04:41.916 --> 00:04:42.866 Every single time. 00:04:43.224 --> 00:04:46.199 As I mentioned above don't wait until you make it to enjoy life. 00:04:46.224 --> 00:04:49.849 Enjoy these moments, enjoy, hide, and go seek with your dog or with your kids. 00:04:50.149 --> 00:04:53.349 Enjoy a great meal together, whether it's a peanut butter toast or something 00:04:53.349 --> 00:04:57.441 more extravagant and hang out with each other, be present with each other, Even 00:04:57.441 --> 00:04:59.374 if it's in the backyard doing yard work. 00:04:59.991 --> 00:05:02.631 Thanks for joining me on this episode of the brand Brand ed bullet. 00:05:02.967 --> 00:05:03.519 Good news. 00:05:03.543 --> 00:05:05.439 You don't have to scroll through the show notes to find 00:05:05.439 --> 00:05:06.519 the links to any of the apps. 00:05:06.543 --> 00:05:07.431 apps or other wins. 00:05:07.431 --> 00:05:08.463 mentioned in this episode. 00:05:08.919 --> 00:05:11.175 Instead, just hop on my email list and you can get these 00:05:11.175 --> 00:05:12.927 four wins right in your inbox. 00:05:13.287 --> 00:05:16.095 Just go to Robbyf.com/friday. 00:05:16.223 --> 00:05:19.631 That's R O B B Y F.com/friday. 00:05:19.631 --> 00:05:22.223 I'd also love your help getting this into the hands of more people. 00:05:22.319 --> 00:05:25.115 So go and leave a review on apple podcast and then share. 00:05:25.139 --> 00:05:26.579 Share this episode with somebody you love. 00:05:26.911 --> 00:05:27.607 Feel free to DM. 00:05:27.631 --> 00:05:30.583 On me on instagram and share which when was your favorite from this episode. 00:05:30.799 --> 00:05:33.175 Have a great weekend and go and build a life-giving brand.