Citizen Rebel

Only 33% of Americans actually voted for Trump, an even smaller number are die hard MAGA supporters. So, how do you find customers who are staunchly anti-fascist and then attract them to your business? Turns out it's incredibly easy to do so with SparkToro. 
 
Join us for an insightful conversation with Rand Fishkin, the visionary behind SparkToro, a ground breaking audience research tool. During this episode we'll also explore the challenges and benefits of businesses taking a public stand. Drawing from his own experiences, Rand shares how authenticity and transparency can transform brand perception and foster deeper connections with audiences. Discover the delicate balance between risk and reward, and learn how Rand's approach to public discourse has shaped his journey in the business world. 

Connect with Rand Fishkin: 

LinkedIn: https://www.linkedin.com/in/randfishkin/
SparkToro: https://www.sparktoro.com

Connect with Alaina & Chris: 

Alaina's LinkedIn: https://www.linkedin.com/in/alainashearer/
Chris' LinkedIn: https://www.linkedin.com/in/christophervogel/
Good Now, Branding & Marketing Agency: http://www.goodisnow.com
Find Your Voice Cohorts: http://www.goodisnow.com/cohorts

What is Citizen Rebel?

Citizen Rebel is the podcast for founders, leaders, and creators who refuse to stay silent.

Hosted by Alaina Shearer, award-winning journalist, movement builder, and brand strategist who founded a national women’s community of 40,000 and ran for U.S. Congress, and Chris Vogel, creative director and brand architect, the show dives deep with guests who are risking it all to take a stand.

Wondering how to take on MAGA? Worried speaking out will hurt your career or your business? This podcast shows you how you can, and what outcomes you can expect (in real time).

From psychotherapists and brand marketers to courageous founders and outspoken executives, every guest has one thing in common: they’re using their platform to push back against extremism, build belonging, and create something better.

Listeners come away with:

Playbooks for action: how to align your brand with your values without losing your voice or your audience.

Inspiration to lead: stories of risk, resilience, and reward from those daring to take a stand.

Practical strategies: tools for building movements, handling backlash, and sustaining momentum when it matters most.

At Good Now, the boutique agency behind the show, Alaina and Chris have helped countless purpose-driven brands find their voice. On Citizen Rebel, they open that playbook to show you how to do the same.

Because in times like these, staying neutral isn’t an option and the bravest brands know it.

More from Chris and Alaina:

- Visit their agency website: http://www.goodisnow.com