WEBVTT NOTE This file was generated by Descript 00:00:00.540 --> 00:00:03.900 Isn't it so frustrating when you're giving a pitch to a homeowner and 00:00:03.900 --> 00:00:05.490 you feel like, like you nailed it. 00:00:05.760 --> 00:00:09.030 You hit all their, their pain points, and you brought everything up. 00:00:09.090 --> 00:00:11.880 You shared how you could help and they just didn't hear it. 00:00:12.240 --> 00:00:16.020 Or how about when maybe you're trying to overcome the deductible objection and 00:00:16.020 --> 00:00:18.930 that homeowner says you're, you know, well, they said they'd eat my deductible, 00:00:18.930 --> 00:00:21.750 and you're telling me it's fraud, and that homeowner feels like you're just 00:00:21.750 --> 00:00:25.290 trying to take them for more money, even though you're trying to do what's right. 00:00:25.620 --> 00:00:28.350 That frustration drives me wild. 00:00:28.740 --> 00:00:33.000 So what if I told you that instead you could follow a pitching formula 00:00:33.210 --> 00:00:37.769 that would deliver your message in a way that lands with the customer in a 00:00:37.775 --> 00:00:41.340 bulletproof way, where they not only see your point of view, but agree 00:00:41.340 --> 00:00:42.870 with you and wanna work with you. 00:00:43.290 --> 00:00:46.200 And what if I told you that by using this, you would feel even 00:00:46.200 --> 00:00:47.221 more confident in the home. 00:00:47.820 --> 00:00:51.090 You'd feel confident overcoming more objections, even if you get 00:00:51.090 --> 00:00:54.360 knocked off course and you'd feel confident, upselling, or even 00:00:54.360 --> 00:00:55.769 cross-selling other products? 00:00:56.010 --> 00:00:59.385 Well, Let me tell you what this formula can do for you because it 00:00:59.385 --> 00:01:04.785 worked for Jerome, who at 21 years old in Montana, by the way, is closing 00:01:04.785 --> 00:01:08.685 at 71% in retail roofing sales. 00:01:08.805 --> 00:01:12.435 And in just one year of continuing to practice and refine this 00:01:12.440 --> 00:01:16.745 framework, he is now closing at 76%. 00:01:17.280 --> 00:01:19.950 Well, that's exactly what I'll be teaching you in this video. 00:01:20.160 --> 00:01:22.650 The Bulletproof Pitching Formula. 00:01:22.680 --> 00:01:23.460 That one's a mouthful. 00:01:23.580 --> 00:01:25.020 The Bulletproof Pitching Formula. 00:01:25.200 --> 00:01:26.370 Let's rock and roll. 00:01:26.670 --> 00:01:28.710 First, I wanna say a quick welcome or welcome back. 00:01:28.710 --> 00:01:31.860 My name is Adam Benjamin, the roof strategist, and everything I do here on 00:01:31.865 --> 00:01:35.850 my channel is designed to help you and your team smash your income goal and give 00:01:35.850 --> 00:01:38.310 every customer an amazing experience. 00:01:38.550 --> 00:01:41.730 Now, what if I also told you that you already experienced that formula 00:01:41.730 --> 00:01:42.750 right at the beginning of the video? 00:01:43.335 --> 00:01:44.175 Pretty wild, huh? 00:01:44.235 --> 00:01:44.985 Let's break it down. 00:01:45.195 --> 00:01:47.685 As a teacher, my job is to help you experience some things. 00:01:47.685 --> 00:01:51.315 It's easier to learn as we experience it in a way that's outside of roofing sales, 00:01:51.315 --> 00:01:54.855 cuz sometimes we get our little blinders on and we need to get out of our own way. 00:01:55.259 --> 00:01:58.589 So I'm gonna teach you this bulletproof pitching formula, and here's what I'd 00:01:58.589 --> 00:02:02.820 like to, to open with this formula follows some profound psychology 00:02:02.820 --> 00:02:05.369 of how humans process information. 00:02:05.670 --> 00:02:09.060 Humans are often skeptical creatures, especially when it comes to sales, and 00:02:09.060 --> 00:02:12.600 in fact, homeowners often just think when you're overcoming a deductible 00:02:12.600 --> 00:02:13.920 objection or say that your estimates. 00:02:13.925 --> 00:02:14.375 Too high. 00:02:14.615 --> 00:02:16.865 You try to justify it by explaining it away. 00:02:16.865 --> 00:02:18.095 It's fraud, it's illegal. 00:02:18.245 --> 00:02:21.185 Or in the retail side, the other, the other company, uh, you know, 00:02:21.185 --> 00:02:22.595 their estimate's not as detailed. 00:02:22.595 --> 00:02:23.375 You don't know what they're doing. 00:02:23.375 --> 00:02:24.335 They're gonna cut corners. 00:02:24.365 --> 00:02:27.065 And what a homeowner hears is blah, blah, blah. 00:02:27.070 --> 00:02:29.075 You're just justifying your high price to me. 00:02:29.075 --> 00:02:30.216 You wanna take me for more money? 00:02:31.049 --> 00:02:34.649 And it hurts because in our heart of hearts, we know that we are doing our 00:02:34.649 --> 00:02:38.670 best to serve them, to communicate that message and to help them make the right 00:02:38.670 --> 00:02:43.200 decision by choosing the best contractor, which my hopes is, is you, that you are 00:02:43.200 --> 00:02:44.820 the best person to win the business. 00:02:44.820 --> 00:02:46.910 Do the roof and stand behind it at all costs. 00:02:47.329 --> 00:02:49.231 If you're not, by the way, that means you should probably switch 00:02:49.236 --> 00:02:51.239 companies or reevaluate yourself. 00:02:51.245 --> 00:02:54.690 Cause at the end of the day, if our customers aren't super satisfied 00:02:54.690 --> 00:02:57.810 in saying thank you, when they hand us their final check, thank you for 00:02:57.810 --> 00:02:59.549 taking care of me, then we failed them. 00:03:00.135 --> 00:03:03.255 So what I'm gonna be teaching you right now can be used for good or for evil. 00:03:03.255 --> 00:03:07.575 This is a superpower, and my hope and my vision is that you use this ethically 00:03:07.755 --> 00:03:11.445 to communicate a strong message to your homeowners, to help you earn more 00:03:11.450 --> 00:03:15.195 business so you can take care of more people and collect more thank you notes. 00:03:15.585 --> 00:03:17.146 Now, I'm gonna teach you this formula right now. 00:03:17.355 --> 00:03:20.835 Then I'm gonna bring you back to the introduction and show you how I delivered 00:03:20.835 --> 00:03:22.965 it, and then in a close with an example. 00:03:22.995 --> 00:03:26.835 Roll teaching you how this works in out, excuse me, outside of 00:03:26.835 --> 00:03:28.275 roofing sales, in other examples. 00:03:28.455 --> 00:03:31.305 So then now once you know this formula, you can spin it however 00:03:31.310 --> 00:03:34.425 you want in the roofing space, in the solar side, selling gutters, 00:03:34.430 --> 00:03:36.015 add-on siding, windows, you name it. 00:03:36.135 --> 00:03:36.555 All right, ready? 00:03:36.560 --> 00:03:37.125 Rock and roll. 00:03:37.275 --> 00:03:37.815 Let's begin. 00:03:38.385 --> 00:03:39.975 It's the Double PCP Framework. 00:03:40.035 --> 00:03:41.775 P P C P. 00:03:41.805 --> 00:03:42.555 Say it with me now. 00:03:42.675 --> 00:03:44.535 P P C P. 00:03:44.715 --> 00:03:45.225 All right. 00:03:45.285 --> 00:03:46.365 PCP with a P in front. 00:03:46.395 --> 00:03:48.465 Double pcp, ppp, cp. 00:03:48.495 --> 00:03:49.125 Less rock and roll. 00:03:49.305 --> 00:03:50.985 First P is the problem. 00:03:51.285 --> 00:03:52.485 You'll notice the introduction. 00:03:52.485 --> 00:03:55.605 I said, doesn't it frustrate you when you deliver that message and 00:03:55.605 --> 00:03:57.345 it doesn't land with that customer? 00:03:57.585 --> 00:03:59.925 And when you're trying to overcome an objection, explain things 00:03:59.925 --> 00:04:02.535 and they just, they feel like you're being sleazy or slimy. 00:04:02.715 --> 00:04:04.156 Like, I know that feeling cause I've been there. 00:04:04.275 --> 00:04:04.755 So that's the problem. 00:04:04.795 --> 00:04:07.725 Bringing you to a point where you're like, I know that feeling. 00:04:07.730 --> 00:04:08.715 It wasn't a good feeling. 00:04:08.715 --> 00:04:09.435 That's the pain. 00:04:09.435 --> 00:04:10.455 That's the frustration. 00:04:10.845 --> 00:04:14.775 We have to go there first because people only seek solutions to problems. 00:04:15.015 --> 00:04:15.405 All right. 00:04:15.645 --> 00:04:17.415 That's why we start with the problem first. 00:04:17.505 --> 00:04:19.545 Next, we move into the promise. 00:04:19.695 --> 00:04:21.704 A promise is what this can do for you. 00:04:21.885 --> 00:04:24.165 What I share with you is that this bulletproof pitching formula will 00:04:24.165 --> 00:04:25.545 help you increase your close rate. 00:04:25.725 --> 00:04:26.345 That's a promise. 00:04:26.985 --> 00:04:27.255 Okay? 00:04:27.255 --> 00:04:28.305 Then I have a claim. 00:04:28.485 --> 00:04:33.555 The claim is, and you will feel more confident and you won't skip a beat. 00:04:34.185 --> 00:04:37.065 All right, so that's a softer, again, not as quantifiable piece. 00:04:37.065 --> 00:04:37.965 It's just about a feeling. 00:04:37.965 --> 00:04:40.755 It's another supporting claim of how I can serve you through this 00:04:40.755 --> 00:04:42.075 bulletproof pitching formula. 00:04:42.675 --> 00:04:44.055 Then we got into the. 00:04:44.640 --> 00:04:47.790 P proof, just like Jerome, who did this. 00:04:47.880 --> 00:04:52.050 In other words, a testimonial, a success story, a true story to exemplify 00:04:52.050 --> 00:04:53.460 how it's worked for other people. 00:04:53.760 --> 00:04:57.050 This is how we create a bulletproof pitch problem. 00:04:57.690 --> 00:05:00.510 Then we make a promise, then we give them a claim, and then we 00:05:00.515 --> 00:05:02.290 give them indisputable proof. 00:05:02.880 --> 00:05:05.610 I'm gonna give you an example outside the roofing space. 00:05:05.790 --> 00:05:07.020 All right, let's talk weight loss. 00:05:07.020 --> 00:05:10.230 For example, I just wrote this fictitious infomercial right now. 00:05:10.290 --> 00:05:10.930 Roll it with me. 00:05:11.474 --> 00:05:12.664 All right, problem. 00:05:13.125 --> 00:05:16.215 Are you sick and tired of trying to lose that stubborn belly fat? 00:05:16.275 --> 00:05:17.145 That's the problem. 00:05:17.495 --> 00:05:17.984 Promise. 00:05:18.554 --> 00:05:21.674 Lose 20 pounds in 30 days with this new miraculous diet. 00:05:22.094 --> 00:05:22.815 That's the promise. 00:05:22.820 --> 00:05:25.544 Lose 20 pounds, 30 days new miraculous diet claim. 00:05:25.844 --> 00:05:28.224 Feel better than you've ever felt in the last decade. 00:05:28.755 --> 00:05:30.854 Fit in that dress you've always wanted to fit in. 00:05:30.854 --> 00:05:32.534 Look great in pictures. 00:05:33.164 --> 00:05:33.645 Okay. 00:05:33.885 --> 00:05:36.885 Many people report when they first wanna lose weight, is that they 00:05:36.885 --> 00:05:39.255 saw themselves in a photo and was like, I don't like the way I look. 00:05:39.855 --> 00:05:41.355 It's not from seeing themselves in the mirror. 00:05:41.355 --> 00:05:42.045 It's the picture. 00:05:42.195 --> 00:05:43.275 So that's the claim, right? 00:05:43.335 --> 00:05:44.295 Fit in the dress. 00:05:44.505 --> 00:05:46.395 Feel great, look good in photos. 00:05:46.815 --> 00:05:47.655 Then the proof. 00:05:47.745 --> 00:05:49.035 Look at how Tammy. 00:05:49.065 --> 00:05:51.165 Better yet, let's just bring it back here. 00:05:51.495 --> 00:05:54.315 Look at how Peggy Peggy's in the studio. 00:05:54.315 --> 00:05:59.145 Now look at how Peggy lost 20 pounds in 30 days using our new miraculous 00:05:59.145 --> 00:06:01.335 diet before picture after picture. 00:06:01.515 --> 00:06:04.985 Look at how Tommy lost 19.7 pounds in 30 days using this diet 00:06:05.125 --> 00:06:07.005 before picture, after picture. 00:06:07.275 --> 00:06:08.145 And there you have it. 00:06:08.385 --> 00:06:09.765 You start with the problem. 00:06:10.140 --> 00:06:12.540 Then you move into a promise of how you can help them. 00:06:12.810 --> 00:06:17.160 Then you use supporting claims about how you can serve even deeper how 00:06:17.160 --> 00:06:20.520 they're gonna feel, and then you use indisputable proof stories of 00:06:20.520 --> 00:06:24.720 your customers just like Peggy as you were serving her at her house. 00:06:25.635 --> 00:06:29.865 When we present our information this way, whether it's overcoming a 00:06:29.865 --> 00:06:35.235 deductible objection or presenting upsell options, what we do is we plug 00:06:35.235 --> 00:06:38.805 all the holes of how that person is thinking and processing that information 00:06:39.045 --> 00:06:40.755 without them even thinking about it. 00:06:40.755 --> 00:06:43.156 So they go from, Hey, that's a tall claim you're making that. 00:06:43.275 --> 00:06:47.235 I don't know if I believe that to, oh, I really want that to. 00:06:47.625 --> 00:06:48.375 Oh my gosh. 00:06:48.435 --> 00:06:50.325 If it works for them, it'll work for me. 00:06:50.505 --> 00:06:51.375 And there you have it. 00:06:51.555 --> 00:06:54.945 The wildly powerful psychology of the Double PCP framework. 00:06:55.005 --> 00:06:58.755 And in fact, this video I had filmed, F months and months ago, 00:06:58.995 --> 00:07:00.465 and I'm sh reshooting it now. 00:07:00.615 --> 00:07:04.245 I didn't even wanna share it on YouTube because I felt like it was too powerful. 00:07:04.544 --> 00:07:09.015 And my mindset has shifted because I am working on a personal level 00:07:09.015 --> 00:07:13.424 of being vulnerable and serving as deeply as I can with my heart, opening 00:07:13.424 --> 00:07:17.174 myself up to serve as many people and support as many people as possible. 00:07:17.265 --> 00:07:19.155 And that means not withholding things. 00:07:19.305 --> 00:07:22.365 So this framework, if, if you enjoyed this framework, my guess 00:07:22.365 --> 00:07:23.625 is you're gonna love what's inside. 00:07:23.795 --> 00:07:27.155 My sales training system because it's the psychology like this 00:07:27.155 --> 00:07:28.265 that I never really shared. 00:07:28.415 --> 00:07:31.925 That goes into how we overcome objections and how I teach 00:07:31.925 --> 00:07:33.095 that using the A r O formula. 00:07:33.395 --> 00:07:37.505 It's how we present in the home using the carpark closing formula that 00:07:37.505 --> 00:07:40.415 I teach, which again is being used by many, many thousands, and the 00:07:40.415 --> 00:07:42.355 system that Jerome is following that. 00:07:42.960 --> 00:07:46.680 At 21 years old with no sales, excuse me, with no roofing experience, went to, 00:07:46.680 --> 00:07:49.770 he, he was in sales, uh, going business to business, selling like graphics 00:07:49.770 --> 00:07:53.160 and design tees, things like that for companies, but nothing remotely like this. 00:07:53.520 --> 00:07:58.230 And went into the business and closed at 71% and then 76% and is earning 00:07:58.230 --> 00:08:00.150 multi six figures at a very young age. 00:08:00.320 --> 00:08:03.900 If, if you're into that psychology and you want your team using this, or if you want 00:08:03.900 --> 00:08:07.515 to use it, I don't teach why it works in there cause better don't have time for it. 00:08:07.515 --> 00:08:08.895 That's why I wanna teach everything really fast. 00:08:08.895 --> 00:08:12.255 I give you the frameworks and the formulas to use so you can just go out there and 00:08:12.255 --> 00:08:16.335 get those results cuz Jerome was using this without even knowing what he, all of 00:08:16.335 --> 00:08:18.525 the components and why they were there. 00:08:18.945 --> 00:08:21.945 So if that excites you, click the link in the description to learn more about 00:08:21.950 --> 00:08:23.105 the Roofing Sales Success formula. 00:08:23.715 --> 00:08:27.135 In fact, I'd recommend that you get a demo so you can see and decide for 00:08:27.135 --> 00:08:28.815 yourself if it's the right fit for you. 00:08:28.935 --> 00:08:30.555 And I do put my money where my mouth is. 00:08:30.555 --> 00:08:32.925 So if for any reason you're in there and you're not satisfied. 00:08:33.705 --> 00:08:34.515 I'll buy it back from you. 00:08:34.575 --> 00:08:35.445 You got 30 days. 00:08:35.595 --> 00:08:36.135 Fair enough. 00:08:36.375 --> 00:08:39.345 Now click the link in the description below or text the word demo. 00:08:39.465 --> 00:08:43.275 2 3 0 3 2 2 2 71 33. 00:08:43.275 --> 00:08:47.115 That's demo 2 3 0 3 2 2 2 71 33. 00:08:47.235 --> 00:08:50.745 And see for yourself how powerful psychology built into the direct 00:08:50.745 --> 00:08:52.005 mail letters door hanger letters. 00:08:52.010 --> 00:08:55.665 Closing strategy, objection handling strategy can truly help you supercharge 00:08:55.665 --> 00:09:00.015 your sales close at a wildly high rate, and feel confident and amazing doing it. 00:09:00.510 --> 00:09:02.550 Now you're gonna start looking at everything I do, cause I'm 00:09:02.550 --> 00:09:04.740 teaching you how we communicate. 00:09:04.770 --> 00:09:05.760 A powerful message. 00:09:06.030 --> 00:09:06.780 Hey, thanks for joining me. 00:09:06.780 --> 00:09:08.160 In today's video, I hope you'll learned a thing or two. 00:09:08.340 --> 00:09:10.980 If you like this video, give it a thumbs up and uh, subscribe to the channel. 00:09:11.100 --> 00:09:13.230 Smash that subscribe button so you don't miss a thing. 00:09:13.530 --> 00:09:14.370 Hey, that's all for now. 00:09:14.550 --> 00:09:15.540 We'll see you on the next one. 00:09:15.540 --> 00:09:17.730 And if you wanna hang with me here on YouTube, jump right here. 00:09:17.735 --> 00:09:18.300 We'll see you soon.