In this episode, we dive deep into the art of using data to drive better business decisions with some of our favorite guests. From the challenge of compiling vast amounts of information to the thrill of discovering insights, we explore how data plays a crucial role in shaping strategies. Our guests also highlight the significance of original research in data collection, collaboration with peers to fill gaps, and how data-driven marketing can be a powerful tool for business growth. We also touch on the importance of starting with the business objectives before diving into tools and technology.
Key Takeaways:
- The Joy of Data: Compiling and interpreting data is challenging but leads to exciting insights that can shape key decisions.
- Original Research Matters: Being part of the data creation process adds value, especially when sharing insights with peers and the industry.
- Data as a Marketing Tool: Leveraging reports and competitive intelligence to engage with prospects and customers is a powerful strategy.
Links to Episodes:
- Data Integrity - Jeremy Woods - Making Better Decisions - Episode # 001
- https://youtu.be/gHJ4BWi6TLc
- Navigating the Data Labyrinth - Seth Earley - Making Better Decisions - Episode # 002
- The 'Why' Behind Data with Rebecca Friedberg - Making Better Decisions - Episode # 011
- How AI and Data work together - Judah Phillips - Making Better Decisions - Episode # 014
- https://youtu.be/WKp6CE5jrIQ
Ways to Tune In:
Creators & Guests
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What is Making Better Decisions: Leaders in Data?
Dive into the dynamic world where data meets decision-making! Hosted by Ryan Sullivan, a seasoned analyst, this podcast is your go-to resource for understanding how organizations harness the potential of data to drive strategic decisions. Join us every Wednesday as we navigate the ever-evolving landscape of data-driven transformations, making every episode a journey toward smarter decisions and better outcomes. Making Better Decisions is proudly sponsored by Canopy Analytic, helping companies make better decisions using data.