The built hapily Podcast

Paul Sullivan, the founder of Arise GTM, joins the built hapily podcast to break down his unique ARISE methodology and how he’s revolutionizing go-to-market (GTM) strategy using AI. In this episode, Paul shares his journey—from finance to tech entrepreneurship—and gives us a sneak peek into his AI-driven HubSpot app designed to optimize GTM strategies.

👉 Topics covered in this episode:
✅ The Arise methodology: Assess, Research, Ideate, Strategize, Execute
✅ AI’s role in GTM and how HubSpot users can leverage it
✅ The power of productizing services for B2B success
✅ Why he wrote a book in 90 days and how it’s shaping the industry
✅ His take on Breeze AI, enrichment, and the HubSpot ecosystem

🚀 Don't miss this deep dive into AI, GTM strategy, and HubSpot innovation!

🔗 Paul's Book: https://rb.gy/6vmmv4
🔗 Connect with Paul: https://www.linkedin.com/in/paulsullivan6/
🔗 https://hapily.com
🔗 https://www.linkedin.com/in/daxamion/
🔗 https://www.linkedin.com/in/maxjacobcohen/

🔔 Subscribe for more insights on AI, HubSpot, and GTM strategies!

#AriseGTM #HubSpot #AI #GoToMarket #B2BMarketing #PaulSullivan #BuiltHapily #SaaS #MarketingAutomation #InboundMarketing #HubSpotApps #AIinBusiness #StartupGrowth

What is The built hapily Podcast?

The built hapily podcast is about building apps, companies, and relationships in the HubSpot ecosystem. As HubSpot grows, so does the opportunity - and this podcast puts you in the room with the people making it all happen.

Hosted by Dax and Max, built hapily goes behind the scenes with HubSpot developers, solutions partners, startup founders and community leaders. Each episode delivers tactical insights into launching and scaling businesses around the HubSpot platform.

However, this podcast is about more than just building software. It's about building authentic connections, fulfilling careers, and lives you can be proud of. Guests share their personal journeys, hard-won lessons and philosophies for not just achieving success, but finding purpose and happiness along the way.

After all, this is about more than making apps. It's about building hapily - and you're invited along for the ride. Join Dax, Max and their guests to construct the life you've been dreaming of, one conversation at a time.