In today’s podcast episode Jim and Tyson dive into marketing with
Dean Jackson . Dean fell in love with Marketing as a young boy when he first realized that selling stuff on commission was way easier than renting himself out by the hour for a regular job… and he’s never looked back. He carried that distaste for real work into adult life and has focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.
Listen to the podcast
here.
5:00 speak to create a response
7:15 never make a cold call again
8:10 why you should try direct response marketing
11:40 you’re not trying to convince people to choose you
20:45 a brand shapes behavior
35:00 now and not now lead conversion
38:00 importance of email
43:13 more cheese less whiskers
Jim’s Hack: Listen in to Dean’s podcast More Cheese, Less Whiskers.
Dean’s Tip: Look back in your phone, your email or calendars and make contact with people you spoke with 90 days ago.
Resources:
What is Maximum Lawyer?
Maximum Lawyer is the podcast for law firm owners who want to scale with intention and build a business that works for their life.
Hosted by Tyson Mutrux, each weekly episode features candid conversations with law firm owners, business experts, and industry leaders sharing real strategies and lessons learned in the trenches.
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