Elliot Street, CEO and co-founder of Inovus Medical, explains how surgical training simulators can help fix the shortage of qualified surgeons, explores how robotics will change the future of surgery, and shares advice on expanding to the US.
Founded in 2012, Inovus Medical designs and manufactures a surgical training platform that combines soft tissue models with digital overlays. The headset-free augmented reality technology provides haptic feedback for trainee surgeons to simulate a real-world environment. The company is based in St Helens, a town in Merseyside, England. Street says the town’s proximity to Liverpool and Manchester means it can access talent from across the North West, while coming with lower overheads.
In December 2023, Invous Medical opened its US headquarters in Tampa Bay, Florida. In this episode, Street shares tips for UK tech companies looking to expand across the Atlantic, from remote sales tactics to navigating cultural quirks. The expansion followed the company being crowned KPMG’s UK Tech Innovator, a competition to uncover fast-growth tech startups from across the country. Street reflects on how the competition opened doors for Inovus and shares some of the learnings, such as pitch deck advice.
What is UKTN | The Podcast?
Each week, Jane Wakefield sits down with some of the key movers and shakers from the UK tech ecosystem for the UKTN Podcast. Learn growth strategies from both seasoned and up-and-coming founders, hear market sentiments from investors, and understand the tech policy affecting businesses across the country.
The UKTN Podcast provides insight into the most influential people in the UK’s innovation economy, exploring their personal and professional journeys and hearing their views on the hottest tech topics of the day.