"You can stay solid in this in your personal brand, who you say you are, not who this company says you are or what they're saying about you in your performance evaluations. You are more than that. And I would shout that from the rooftops: we are more than our jobs." - Yo Canny
Your personal brand can make or break your career growth. Yet, too many women in tech and corporate careers don’t kow how to craft a personal brand that is simple, impactful, and reflect who you really are. That changes with this episode of the Celebrate Brave podcast.
Yo Canny is our guest this week and she breaks down what a personal brand is and how you can quickly and continuously craft your own. Through Yo's lens, we explore how women in tech can navigate career advancements and express their unique identity in a world eager for authenticity.
Yo and I then share anecdotes that reveal the transformative influence of a well-crafted personal brand that goes beyond your resume to represent the essence of who you are while growing your career.
Yo shares that a personal brand has four key components:
1. Who you say you are
2. What your superpower is
3. What your mission is
4. Why you do what you do
Yolanda “Yo” Chavez Canny was in marketing leadership positions for over 42 years and is now the host of the a top 10% global podcast “Girl, Take the Lead!” During her career she managed teams and had 2 “C-suite” positions as Senior VP Global Marketing, Pilkington Barnes Hind, and Vice President Sales and Marketing, The Tech Interactive. She was the first in her family to go into business and her drive to achieve came from her father’s Mexican American roots and growing up in a bi-ethnic family where acceptance was a struggle. She received her MBA in 1978 when few women were in Business Schools. Most recently she has been an Adjunct Lecturer at San Jose State University in the Marketing & Business Analytics Department. She now applies all that learning to podcasting! She was been given many opportunities to lead by women who have gone before her and she now wishes to pay that forward by helping all women lead!
Hot topics from this episode:
- Personal branding's role in supporting professional achievements from personal identity.
- Identifying core values and defining one’s mission to create an authentic personal brand.
- The interplay of personal experiences, career challenges, and the integration of one's superpowers in developing a personal brand.
- Trusting your intuition and the value of recognizing personal insights.
- The role of powerful questions and crucial conversations in personal and professional development.
Resources:
For more information on how you can build your brave:
What is Build Your Brave Career for Women in Tech?
Build Your Brave Career is for women in tech who are done being overworked, overlooked, and underpaid...and are ready to change it.
If you’re experienced, capable, and tired of working harder without getting what you’ve earned, this podcast shows you how to make the strategic and tactical moves to stress less, work less, and earn more.
With each episode, you’ll learn how to build the skill of bravery so you can advocate for yourself, make smarter career decisions, and create real momentum, without losing yourself or burning out.
Nicole Trick Steinbach is your host. She is a former director who built a global tech career from the ground up, working in over 25 countries, leading large-scale transformational change projects. Nicole is now at home in both the US and Germany.
To learn more about how you can build your brave, connect here:
• Website: https://tricksteinbach.com/
• LinkedIn: https://www.linkedin.com/in/nicoletricksteinbach