In this episode of Olive Insights, Sarah Petty speaks with Kerrie McGilvray, Founder of The Admin Superheroes, about the critical role of operational support in business success. They discuss the importance of establishing systems and processes early on, the need for flexibility during growth, and how to identify and address operational inefficiencies. Kerrie shares insights on the differences between operational roles, such as Online Business Managers (OBM) and Virtual Assistants (VA), and emphasises the value of investing in expertise to streamline operations.