Live Better. Sell Better.

This episode of the Live Better Sell Better Podcast features William Ballance, CEO at Lavender. The Herrmann Brain Dominance Instrument (HBDI) divides people into four quadrants: Action, Vision, People, and Data. Each quadrant represents a different aspect of decision-making.

You can structure your messaging to target all four quadrants or use personality assessments like DISC or OCEAN to determine an individual's decision-making pattern. Depending on an individual's personality, they may focus on different quadrants, which can lead to different decision-making patterns, and therefore a different messaging.

HIGHLIGHT QUOTES

Appeal your messaging to a prospect’s personality type - William: "If you're going after someone who's action-oriented, you want to drive them into that decision and remove any sort of friction in that decision. For someone who is more vision-oriented, they are the big-picture thinkers, they’re very high on openness. You want to inspire them in that decision-making. You can see this a lot with Nike commercials, Just do it. Like you look at those commercials and you're like, I can do anything."

You can find out more about William in the links below:
LinkedIn: https://www.linkedin.com/in/wmb1/
Website: https://www.lavender.ai/

Connect with KD in the links below:
LinkedIn: https://www.linkedin.com/in/kddorsey3/
Patreon: https://www.patreon.com/insidesalesexcellence

Live Better. Sell Better. is sponsored by our proud partner:
Rocket Reach | rocketreach.co

Show Notes

This episode of the Live Better Sell Better Podcast features William Ballance, CEO at Lavender. The Herrmann Brain Dominance Instrument (HBDI) divides people into four quadrants: Action, Vision, People, and Data. Each quadrant represents a different aspect of decision-making.

You can structure your messaging to target all four quadrants or use personality assessments like DISC or OCEAN to determine an individual's decision-making pattern. Depending on an individual's personality, they may focus on different quadrants, which can lead to different decision-making patterns, and therefore a different messaging.

HIGHLIGHT QUOTES

Appeal your messaging to a prospect’s personality type - William: "If you're going after someone who's action-oriented, you want to drive them into that decision and remove any sort of friction in that decision. For someone who is more vision-oriented, they are the big-picture thinkers, they’re very high on openness. You want to inspire them in that decision-making. You can see this a lot with Nike commercials, Just do it. Like you look at those commercials and you're like, I can do anything."

You can find out more about William in the links below:

Connect with KD in the links below:

Live Better. Sell Better. is sponsored by our proud partner:

Rocket Reach | rocketreach.co


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What is Live Better. Sell Better.?

Welcome to the Live Better Sell Better podcast with your host Kevin Dorsey of Inside Sales Excellence the #1 Patreon group and Youtube Channel for tech sellers and leaders.

Where we dive deep into tactical advice on how to book more meetings, close more deals, and lead sales teams to success.

Inviting the top experts in the software sales world to talk about every topic you can think of. From Cold Calling, Closing Deals, Storytelling, all the way to Sales Management and Brand Building.

We leave no topic untouched.

PLUS - This show is all about tactical advice, no fluff, no long backstories, just the juicy details.

But we don’t stop there, we also focus on the PERSON in sales person, making sure we also take care of that too. Mindset, mindfulness, goal setting, stress management, we cover it all.

Thank you for listening, and if you’re interested head on over to www.patreon.com/insidesalesexcellence to learn more.

Now with that, get ready, grab a notepad & let’s get into the good stuff!