Optimize

Join Nate Matherson as he sits down with Jeremy Galante for the thirty-fourth episode of the Optimize podcast. Jeremy is currently the SEO Lead at ClickUp, where he applies his passion for optimization to both organic search and project workflows. Since joining as the first full-time SEO hire in 2020, ClickUp has grown search traffic by over 2 million monthly visitors. With ten years in the industry, Jeremy‘s previous experiences span from agency director to adjunct marketing instructor. In our episode today, Jeremy and Nate discuss content strategy and optimization, including crafting the perfect listicle, managing in-context internal linking, creating quality content, optimizing content, and more! During the episode, Nate and Jeremy review ClickUp’s journey to over 2 million monthly visitors, revealing strategies you can utilize on your sites. In this week’s deep dive, Jeremy and Nate break down content formats, including listicles and roundups like best-of lists, product/service alternatives, and comparison pages. Listen to Jeremy’s “Surround Sound” strategy for building backlinks, influencing LLMs, developing brand authority, and expanding your audience. Rounding out the episode, Jeremy covers the challenges and strategies in scaling content channels, emphasizing the need for a solid workflow with checks to ensure quality control. Closing out the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.

Resources:
Join Positional’s Private Beta Here: www.positional.com
Check-in with Nate on LinkedIn & Twitter
Check-in with Jeremy on LinkedIn & Twitter & ClickUp's Website & Jeremy's Website

What is Optimize?

Looking to scale an SEO channel and generate more traffic to your website? You are in the right place with the Optimize weekly podcast. Hosted by Nate Matherson, a content marketing and SEO leader, we go in-depth and tactical with an amazing selection of guests ranging from in-house SEO teams, agency folks, and solo practitioners who are crushing in their respective niches. Whether you are building an organic search channel for the first time or a seasoned pro, the Optimize podcast helps you keep up in the ever-changing SEO space. Our episodes are released each week on Wednesdays. For more information visit us at www.positional.com